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Campaign \ Confessions \ LG \ Marketing \ Mom
LG ‘Inner Voice’ Campaign Celebrates Mom Confessions
LG Electronics USA is launching a fresh new home appliance integrated marketing campaign titled “Mom’s Inner Voice,” celebrating today’s multi-tasking moms. This six-month LG campaign, created with Hill Holliday, features the real thoughts of moms expressed with humor, frankness and honesty by the voice of Leslie Mann. The integrated, multi-channel campaign engages LG’s key consumers [...]
AT&T \ Competition \ Cook \ LG \ NCAA
LG Hosts Coaches’ Cook-Off Competition
Silver Creek Elementary School of Azle, Texas earned a physical fitness Project Fit America grant from LG Electronics USA after winning the LG Coaches Cook-Off competition. It took place outside of AT&T Stadium, at the Infiniti Tip-Off Tailgate, during the NCAA Final Four weekend. The grant will be used for new indoor and outdoor physical [...]
LG \ Music \ Sundance Film Festival \ TV
LG TV for Sundance Film Festival Music Lodge
LG Electronics USA is working with the Music Lodge at the Sundance Film Festival to create an exclusive lounge where VIP attendees can watch the conference championship football games on LG’s 100-inch class (100 inches measured diagonally) Laser TV. All day on Sunday, Jan. 19, guests were invited to cheer on the remaining playoff teams [...]
LG to Showcase Its OLED TV Lineup
LG Electronics (LG) will unveil its most comprehensive OLED (organic light-emitting diode) TV lineup at next week’s 2014 International CES, the company said today, Jan. 2. Visitors to LG’s CES booth at Las Vegas Convention Center Central Hall can see the new 77-inch class Ultra HD Curved OLED TV (77.0-inches measured diagonally, model 77EC9800), along [...]
Convention \ Democratic \ HDTV \ LG \ Obama
LG to Provide HDTV for Democratic Convention
The 2012 Democratic National Convention Committee and the Committee for Charlotte 2012 have selected LG Electronics USA as the convention’s “Official HDTV Provider,” LG announced Friday, August 31. Hundreds of LG displays, including LED HDTVs, Smart TVs, and CINEMA 3D models, will be seen throughout the convention by delegates, government officials, VIPs, and media descending [...]
LG’s ‘Door-in-Door’ French-Door Refrigerator
American families are creatures of habit when it comes to reaching for their favorite refrigerated foods, according to results of a new national consumer study, says LG Electronics. In conjunction with the launch of its new super-capacity Door-in-Door French-door refrigerator, LG Electronics USA announced consumer survey results that show Americans have a short list of [...]
Bloggers \ LG \ Living Room
LG Brings Bloggers to Enter Your Living Room
Consumer electronics company LG Electronics has unveiled a new campaign under the banner ‘Techorating.’ It aims to show how technology can be blended with decoration to get a techorated living room. Two dad bloggers are spearheading this campaign to promote LG products including the LG CINEMA 3D TV and the LG Home Theater System. Enter [...]
NCAA Coaches Face Off at LG Home Court Challenge
Bobby Hurley, former All-American guard at Duke and current assistant coach of the University of Rhode Island men’s basketball team, and Travis Ford, two-time SEC tournament MVP at Kentucky and current Oklahoma State University head coach, traded in their playbooks for chore lists at the “LG Home Court Challenge” during the NCAA Final Four weekend. [...]
LG ‘Home Court Challenge’ for NCAA Men’s Final Four
LG Electronics USA, an official NCAA corporate partner, will give fans a chance to relive a classic 20-year-old college basketball game during the 2012 NCAA Men’s Final Four. The “LG Home Court Challenge” is a highlight of LG’s buzzer-beating fan engagement activities, which also includes a nationwide sweepstakes this month and interactive technology experiences at [...]
Electronics \ HDTV \ LG \ OLED \ TV
LG Electronics Unveils its New HDTV
LG Electronics will display its new TV for home entertainment at the 2012 International CES next month as the company unveils its 55-inch class (54.6-inch diagonal) OLED HDTV. The company says it is designed to recreate reality with perfection, using the Organic Light Emitting Diode (OLED) display technology powered by LG’s TRIPLE XD Engine. “The OLED [...]
AT&T \ Display \ High Definition \ LG \ Nitro HD \ Tyler Shields
Display Goes High-Definition on LG Nitro HD
LG Mobile with celebrity photographer Tyler Shields ushered in the next evolution of mobile device display technology Thursday during the launch event for LG Nitro HD, claimed to be the first smartphone in AT&T’s portfolio with a True HD AH-IPS (Advanced High-Performance In-Plane Switching) display. Taking place at the New Museum in New York’s SoHo [...]
Concert \ ecoMobilization \ Entertainment \ House of Blues \ LG \ Ones to Watch
LG Ones to Watch Concert Series in Phase II
LG Mobile announced Tuesday it will continue a partnership with House of Blues Entertainment to showcase a second phase of the “LG Ones to Watch” campaign. The program, which launched in May, uses a series of intimate concerts to bring fans together with their favorite bands and mobile technology. “LG Ones to Watch” blends the [...]
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