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Supermodel Chrissy Teigen Features in XOXO Campaign

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Supermodel Chrissy Teigen Features in XOXO Campaign

Chrissy Teigen has been named the new face of XOXO. Teigen will be featured in the brand’s national ad campaign appearing in print, digital, OOH and in-store starting this August. The ad campaign features still images as well as a brand video developed by creative agency Work:Play Creative and photographed by Cathrine Westergaard at Milk [...]

Let’s All be Fútbol Fans with Supermodel Adriana Lima

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Let’s All be Fútbol Fans with Supermodel Adriana Lima

As the 2014 FIFA World Cup Brazil is just a few days away, Kia Motors America (KMA) will leverage the star power of supermodel Adriana Lima – for a dual-language marketing campaign titled “For One Month, Let’s All be Fútbol Fans.” The initiative includes TV, print, digital, social, point-of-sale and radio components as well as [...]

Summer in the Urban Jungle with Supermodel Adriana Lima

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Summer in the Urban Jungle with Supermodel Adriana Lima

Amazonia Beverages is bringing the sizzle of the Amazon rainforest to the heart of New York City, commencing with Amazon-inspired #UrbanJungle workout. It is followed by a campaign kick-off party on Saturday, May 31– both hosted by brand spokesperson and Brazilian supermodel Adriana Lima. The brand will also be hitting a high note as the [...]

WATCH: Supermodel Miranda Kerr in Takano Yuri Campaign

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WATCH: Supermodel Miranda Kerr in Takano Yuri Campaign

Leading Japanese aesthetic salon Takano Yuri launches its new creative campaign featuring supermodel Miranda Kerr, with a television spot and various print media for the Japanese market. The work was produced by Takano Yuri’s new creative agency, The Woo, in partnership with Route American Sports. The Woo is an independent ideas agency that specializes in [...]

Supermodel Kate Upton Goes with Axe Shower

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Supermodel Kate Upton Goes with Axe Shower

To celebrate the launch of Unilever brand Sport Blast, AXE is partnering with Kate Upton and pro football player Jason Pierre-Paul. The two will square off in a series of fun challenges, including an intense balance beam standoff and a hardnosed table tennis match, which tie back to the full AXE Shower product range. “As [...]

Swimsuit Supermodel Curves in Lexus Campaign

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Swimsuit Supermodel Curves in Lexus Campaign

Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that’s something only Lexus and its all-new 2013 GS sport sedan could do with style, claims the automaker. As the official automotive marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an [...]

Cindy Crawford will Get You More from Your Zero

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Cindy Crawford will Get You More from Your Zero

Iconic supermodel Cindy Crawford is taking on a new role as the face of new Propel Zero, the zero-calorie enhanced water. New Propel Zero is stated to be the light and flavorful way for active men and women to replenish (vitamins C & E), energize (B vitamins) and protect (antioxidants) their bodies. The brand’s roll-out [...]

Dutch Supermodel in Swimsuit for Lexus Ad

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Dutch Supermodel in Swimsuit for Lexus Ad

A gorgeous supermodel with wind blowing through her hair isn’t unusual to see in the annual Sports Illustrated Swimsuit edition. But when that wind is created by a Lexus LFA supercar screaming by, it’s definitely something to check out, says Lexus, a leading luxury automaker.  Meanwhile, Irina Shayk soaks up the sun on the beaches [...]

Coty Ropes in Supermodel Heidi Klum for Astor

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Coty Ropes in Supermodel Heidi Klum for Astor

Coty Inc., a leading player in the global beauty industry, has announced the signing of German supermodel and television presenter Heidi Klum as the new face and artistic advisor for its beauty brand Astor. As part of the collaboration, Ms. Klum has partnered with Astor to help set artistic direction for a new generation of [...]