Tommy Hilfiger’s Largest Anchor Store in France

The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation, announced that the opening of its largest anchor store will take place in France in Fall 2010.

Located at 65 Avenue des Champs Elysees in Paris, the 835 m2 store will join an exclusive mix of upscale retailers on one of Europe’s most renowned shopping avenues.

“The Champs Elysees store will serve as a true flagship for our brand in France and will further anchor our significant retail presence in Europe,” said Fred Gehring, chief executive officer of the Tommy Hilfiger Group.

“I am very excited to bring the ultimate Tommy Hilfiger lifestyle experience to France via our new anchor store on the Champs Elysees,” said Tommy Hilfiger. “This flagship will be the perfect European home to bring our classic American cool to a global audience.”

The store will be executed with an array of color, texture, humor and fun, as seen through the use of styling, as well as furniture and visual elements.

The concept will pay tribute to the brand’s heritage by incorporating an eclectic mix of vintage furniture and props from the USA, as well as those from France.

There are approximately 1,000 Tommy Hilfiger stores currently worldwide, with freestanding stores located in New York, London, Paris, Milan, Amsterdam, Berlin, Brussels, Barcelona, Vienna, Hong Kong, Buenos Aires, St. Tropez, Istanbul, Antwerp, Munich, Athens, Madrid, and Miami, among others.

The announcement came today, July 6.

Photo courtesy: Tommy Hilfiger

RMN News

Rakesh Raman