The Public Relations Society of America (PRSA) presented its highly coveted Public Relations Professional of the Year award to the Pepsi communications team for serving as the catalyst in helping organizations and communities bring good ideas to life.
The announcement was made Thursday during PRSA’s Silver Anvil Awards Ceremony, held at the Equitable Center in New York City.
The communications team includes Peter Land, senior vice president, communications, PepsiCo, Inc.; Melisa Tezanos, senior director, communications, PepsiCo Beverages America; Andrea Canabal, manager, communications, PepsiCo Beverages America; Weber Shandwick Pepsi Refresh Team; and Edelman Pepsi Refresh Team.
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The genesis for the Pepsi Refresh Project, which invites the public to “Do Good,” was the belief that people plus ideas can bring about change. Launched in 2009, the project’s goal was to drive significant social engagement by democratizing the power to turn good ideas into action.
And to put its money where its mouth is, Pepsi committed more than $20 million in grants to empower individuals and organizations to turn their ideas into reality and move communities forward.
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“Working on the Pepsi Refresh Project was both a true team effort and a labor of love for the people who touched the program,” said Peter Land, senior vice president, PepsiCo Communications.
The Public Relations Professional of the Year award represents the highest achievement in the practice of public relations by an individual or team.
With more than 31,000 members, PRSA is claimed to be the largest organization of public relations professionals and students.
In the picture above: Back row: Lindsay Anthony, Peter Land, Paul Massey, Gina DeCandia. Front row: Kary Laskin, Andrea Canabal, Adrienne Caruso, Melisa Tezanos.