BrightEdge, a search engine optimization platform, says an analysis of more than 4 million tweets shows pages that display Twitter share buttons get seven times the social media mentions than sites that do not, pointing to enormous social marketing opportunity that brands can implement immediately at almost no cost.
But according to the September issue of the BrightEdge SocialShare Analysis, almost half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons at all.
The BrightEdge Social Share Analysis reveals that 53.6 percent of the largest 10,000 sites on the Web display some social links or buttons on their front pages, up from 52.8 percent in late July.[ Also Read: Five Social Media Myths Debunked ]
“It’s clear that social sharing buttons can drive real social traffic that will inevitably drive sales, brand awareness or even affinity but it’s also clear that many brands are not taking advantage of this simple, cost free tool,” said Jim Yu, CEO of BrightEdge.
“It’s surprising that with so much talk about social and clear consumer adoption, almost half of the web’s largest sites don’t take advantage at all of free social sharing tools.”
BrightEdge analyzed a large representative data stream of 4 million tweets that were selected at random. Using its new Social Share Engine cloud technology that can parse messages to track how users share and interact with social buttons and links, BrightEdge was able to determine which tweets carried shared information and then it was able to track this shared data to determine if it was shared with tools and buttons, links or other methods.
The examination revealed that pages that display Twitter share buttons or links were distributed to followers on average about seven times more often than pages that did not have similar sharing tools.
The BrightEdge SocialShare Analysis examines and analyzes the homepages of the world’s top 10,000 sites. The analysis seeks to measure the presence of social plugins on these large web properties and the presence of links to social pages.