Victoria’s Secret announces the debut of international Bombshells’ Day. Held the first Saturday of May, the brand will be celebrating the first-ever holiday on May 2nd.
The daylong celebration will feature a surprise appearance by Victoria’s Secret Angel Adriana Lima at an undisclosed Victoria’s Secret Store in the United States.
Bombshells’ Day festivities will include exclusive promotions and offers in-store and online as well as special incentives just for Angel Card holders.
Additionally, select stores will be participating in “peel and reveal” window offers and customers will be encouraged to peel stickers off the window display in order to win exclusive prizes.
To preview Bombshells’ Day, Candice Swanepoel will be doing in-store autograph signings at Northpark Victoria’s Secret store in Dallas, Texas and the North East Mall Victoria’s Secret store in Fort Worth, Texas on April 30th.
Candice will debut the new Bombshell Bra, which features a new deep plunge center front with criss-cross detail and instantly adds 2 cup sizes along with the Bombshell Fragrance, a scent with a fruity-floral blend of purple passion fruit, Shangri-la peony and vanilla orchid.
The Bombshell bra and fragrance collection will be available in Victoria’s Secret stores, online and in catalogues starting May 2nd.