As the 2014 FIFA World Cup Brazil is just a few days away, Kia Motors America (KMA) will leverage the star power of supermodel Adriana Lima – for a dual-language marketing campaign titled “For One Month, Let’s All be Fútbol Fans.”
The initiative includes TV, print, digital, social, point-of-sale and radio components as well as Kia serving as the presenting sponsor of pre-match shows on ABC and ESPN.
This marks the second time the brand and Lima have teamed up following her role in 2012’s “Drive the Dream” Super Bowl commercial.
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In “For One Month, Let’s All be Fútbol Fans,” the 2015 Optima midsize sedan and Sorento CUV deliver Lima to a football field, a man cave and a local watering hole to whip non-soccer fans and gets them excited for the month-long World Cup.
The three 30-second ads were created by David & Goliath and are available now for viewing at Kia.com/FIFA, and will make their broadcast debut when group play begins on June 12.
Beyond the English- and Spanish-language versions of the spots, additional footage and content is available at Kia.com, and campaign extensions include elements on Facebook, Twitter, Instagram, Vine, Google+ and Pinterest.
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.