Victoria’s Secret PINK for Baseball Teams

Victoria’s Secret (VS) PINK and Major League Baseball Properties (MLBP) have announced the expansion of their exclusive assortment of co-branded merchandise to include 12 new teams making the total number of teams 23.

The Spring 2011 collection will feature the Arizona Diamondbacks, Baltimore Orioles, Cleveland Indians, Colorado Rockies, Detroit Tigers, Milwaukee Brewers, Oakland Athletics, 2010 World Series Champion San Francisco Giants, Seattle Mariners, Tampa Bay Rays, Texas Rangers and Washington Nationals.

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The collection will launch in March 2011 in Victoria’s Secret stores and MLB stadium stores spanning each of these teams’ markets as well as online at www.vspink.com and MLB.com.

This line features VS PINK’s brand iconography outfitted with the names and logos of 23 MLB teams and will include tees, sweats, hoodies and tanks.

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The PINK MLB collection originally launched in Spring 2010 and included Boston Red Sox, Chicago Cubs, Chicago White Sox, Los Angeles Angels of Anaheim, Los Angeles Dodgers, Minnesota Twins, New York Mets, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals, marking the first professional sports relationship for VS PINK.

Launched in 2004, Victoria’s Secret PINK is a lifestyle collection for young women.

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection.

RMN News

Rakesh Raman