Warner Bros. Licensing Program for Man Of Steel

As the DC Comics Super Hero comes to the big screen, Warner Bros. Consumer Products (WBCP) has teamed up with an impressive slate of global licensees for a broad, multi-category licensing program to support the action-adventure film Man of Steel, a production of Warner Bros. Pictures and Legendary Pictures.

Directed by Zack Snyder and produced by Charles Roven, Christopher Nolan, Emma Thomas and Deborah Snyder, Man of Steel soars into theaters on June 14, 2013.

In anticipation of Man of Steel, global master toy licensee Mattel unveils its vast toy line, including action figures, vehicles, playsets and collectible figures, highlighted by the fan-favorite and much-anticipated Movie Masters line, which captures the details of the film’s characters.

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Mattel will also introduce Man of Steel QuickShots, a new way to play with Superman, incorporating elements of flight and strength into the toy.

Also supporting Man of Steel are global licensees such as LEGO, with construction sets inspired by memorable scenes from the film; and Rubie’s Costume Co., with a new line of Man of Steel-inspired costumes and accessories for both kid and adult fans.

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“With a Super Hero as iconic and beloved as Superman, it is no surprise that fans worldwide are excited for Zack Snyder’s new vision of this classic story,” said Brad Globe, president, Warner Bros. Consumer Products.

“We are thrilled to be a part of the phenomenon as we work closely with our licensees to offer fans a variety of products that bring Man of Steel to the world beyond the big screen.”

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Additional toys, games, and collectibles partners bringing the Man of Steel products to life include Thinkway Toys, with a full role-play line, interactive figure and other engaging toys; Jakks Pacific, with a 31-inch collectible Superman figure; and Cardinal Industries, with games and puzzles; among many other licensees.

Enthusiasts also won’t want to miss statues from Sideshow Collectibles; authentic prop replicas from The Noble Collection; an 18-inch articulated figure from NECA; fun, stylized plush and vinyl figures from Funko; and high-end creations from Kotobukiya and SquareEnix.

Products inspired by the film will be available at retailers worldwide, and at www.WBShop.com.

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