Platinum Guild International (India) introduces Evara Platinum Blessings, the introduction of platinum in the bridal jewellery segment in India.
Evara Platinum Blessings targets bridal jewellery market offering a dual gifting opportunity for the modern bride and the groom from the parents, in-laws or from the elders in the family, who wish to bless the couple.
Platinum Evara is a new brand identity for platinum in the bridal category. Built on platinum heritage and infused with cultural relevance integral to Indian weddings the name Evara is rooted in Sanskrit and stands for blessings and carries with it the platinum promise of everlasting love.
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Emotionally high, the storyline of the new campaign showcases the coming together of a new family unit emphasising the significance of the ‘Platinum Bond’ that holds multiple strands of platinum together, symbolic of the coming together of two families to create a beautiful new relationship.
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The Evara Platinum Blessings campaign is conceptualised by Metal Communications, starring Amrita Puri and Smaran Sahu, and it emphasizes the message of Platinum Evara jewellery being a gift of everlasting love, uniting two families together with the bond of marriage.
The story line in the television commercial (TVC) highlights the parents of the bride, gifting the new couple to be, a gift of love, a loving gesture of acceptance with their everlasting blessings.
The 45 sec television campaign will be aired across TV reach markets in India and will be available in 6-7 regional languages, starting today, Dec. 11.
The campaign will also be released across the print, outdoor and digital mediums.