Turkish Airlines has unveiled a new ad campaign, “Widen Your World,” highlighted with a new commercial featuring global brand ambassadors and international sports megastars Kobe Bryant and Lionel Messi.
In the commercial that emphasizes the global network of the airline, Kobe and Messi resume their friendly rivalry by trading “selfies” from exotic locations, such as the Red Square in Moscow; The Great Wall of China; the Maldives; Bangkok; and Mount Kilimanjaro, all of which are destinations Turkish Airlines flies to.
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Throughout the commercial, the competitive athletes are seen at various airports consulting the airline’s destination boards for their flights. In the ad’s final shot, Messi takes a “selfie” in Sultanahmet Square in Istanbul—only to be photobombed by Kobe.
“Just as these two men are at the top of their games, so too is Turkish Airlines, which now travels to 241 global destinations and counting,” says Faruk Cizmecioglu, chief marketing officer at Turkish Airlines.
The commercial was developed by Crispin Porter + Bogusky and produced by H S I Productions, with music by Beacon Street Studios. It is scheduled to run in the U.S. and in more than 170 countries worldwide.