Shazam to Improve Impact of TV Advertising
Leading media engagement company Shazam has launched the “Shazam Engagement Rate,” a new Shazam for TV advertising metric that aims
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Marketing
Advertising, Marketing, Promotions, Brand Management
Makers Platform to Empower Female Leaders
Makers, the short-form video platform showcasing stories from innovative women, has unveiled its new program, Makers, from the Cannes Lions
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Marriott Hotels’ Global Marketing Campaign
Marriott Hotels, the signature brand of Marriott International (NYSE:MAR), launched Monday a new multi-year global marketing campaign called “Travel Brilliantly.”
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Pope Francis Blesses Harley-Davidson Motorcycles
Pope Francis blessed thousands of Harley-Davidson motorcycles and riders to the celebratory roar of V-Twin engines as he rode through
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Lexus Debuts Television Spots for Sport Sedan
To launch the entirely new 2014 Lexus IS sport sedan, the automaker debuts three new television spots comprised of iconic,
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Webisodes on New Mom Zuleyka Rivera
Television actress and former Miss Universe Zuleyka Rivera is now a mom to a one-year-old son Sebastian. She is experiencing
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