Aimee Mullins to Walk with L’Oreal Paris

Gifted athlete, fascinating model, talented actress, Aimee Mullins is characterized by her unique achievements, her charisma and radiant beauty. Friday, she joined the family of L’Oreal Paris Ambassadors.

“The L’Oreal Paris icons are among the most beautiful women in the world. I am very honored to be joining this family. The ‘Because I’m Worth It’ tagline means a lot to me. Beauty is not skin-deep; it can be a means of self-affirmation, a true indicator of personality and confidence,” says Aimee Mullins.

“Aimee embodies perfectly the L’Oreal Paris woman. Sublime, charismatic, strong. Her life is extraordinary in all meanings possible,” says Cyril Chapuy, global brand president of L’Oreal Paris.

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While attending Georgetown University on a full academic scholarship, Aimee embarked upon a stellar athletic career: she was the first woman with prosthetic legs to compete in top-level NCAA (National Collegiate Athletic Association) competitions. 

She competed in the 1996 Paralympic Games in Atlanta in the 100- and 200-meter dashes, as well as the long jump, and set world records in all three events. In 2007, she became the president of the Women’s Sports Foundation, being an honored symbol for all women athletes in the USA.

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However, she did not stop there: she turned her focus to the world of fashion. In 1999, she became a muse to British fashion designer Alexander McQueen, and walked the runway in his London show using intricately carved wooden prosthetics. 

This cultural milestone was recognized by many, and People magazine included her in their list of the “World’s 50 Most Beautiful People.”

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Aimee has also seen the film world open up to her. She was recognized for her performance in the film Cremaster 3 by acclaimed contemporary artist Matthew Barney in 2003, and she continues her film work with him in their current collaboration Ancient Evenings, an adaptation of the Norman Mailer novel, in which she stars as “Isis.”

She joins the L’Oreal Paris family of spokespeople which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangeline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Margulies, Freida Pinto, Gwen Stefani and Kerry Washington.

It was announced by L’Oreal Paris Friday, Feb. 18.

The L’Oreal Paris division of L’Oreal USA, Inc. is a beauty care company.

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Rakesh Raman