India’s leading food products marketing organization Amul today announced its sponsorship of the Indian contingents to the Glasgow 2014 Commonwealth Games and Asian Games, Incheon, South Korea. Amul signed a MoU with the Indian Olympic Association.
The MoU was signed by Rajeev Mehta, Secretary General, IOA and R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul) in a function attended by Rakesh Gupta, Joint Secretary and Anil Khanna, Treasurer, Indian Olympic Association.
Amul has become the Official Sponsor of the Indian team in the category of Dairy products.
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“Amul is committed to strengthening the support to sports in various forms and encourage young generation from all corners of the country to take up sports,” said R S Sodhi.
Amul has embarked upon an “Eat Milk with Every Meal” campaign to highlight the importance of milk and dairy products like cheese, yogurt, butter, ghee, paneer etc. in the daily diet.
Amul will launch a series of advertising campaigns for milk and various dairy products to promote this association in the coming months.
The XX Commonwealth Games will be held at Glasgow, Scotland from July 23 to August 3 and the XVII Asian Games scheduled to be held at Incheon, South Korea from 19th Sept– 4th October, 2014.