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Arvind Announces Tie Up with The Children’s Place

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Arvind Announces Tie Up with The Children’s Place

Arvind Lifestyle Brands Ltd. in India announced today it has entered into a franchise agreement with The Children’s Place, a children’s specialty apparel retailer in North America. Arvind Lifestyle is expected to open 50 stores over time beginning in the fall of 2015. “We are excited to be partnering with Arvind, which has a proven [...]

“Fly to Singapore for Free’’ – Offer for HDFC Bank Customers

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“Fly to Singapore for Free’’ – Offer for HDFC Bank Customers

Tigerair, a leading Singapore-based budget carrier joins hands with HDFC Bank on the occasion of India’s 67th Independence Day marked on August 15, 2014. To make it more exciting and special for HDFC Bank’s Indian customers, the airline has announced a special offer – “fly to Singapore for free’’. This offer begins on 18th August [...]

Bendon and Playboy Introduce Intimate Apparel Collection

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Bendon and Playboy Introduce Intimate Apparel Collection

BIOFIT bra is joining forces with Playboy to launch a new collection of intimate apparel centered on its customized push-up bra technology. Bendon Group (Bendon), the intimate apparel company behind the BIOFIT bra technology, as well as international brands including Elle Macpherson Intimates and Stella McCartney Lingerie, is partnering with Playboy Enterprises (Playboy) for “BIOFIT [...]

Nintendo Adds Mercedes-Benz Cars to Mario Kart 8

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Nintendo Adds Mercedes-Benz Cars to Mario Kart 8

For the first time ever, Nintendo’s Mario Kart franchise will be powered by some real-world horsepower. An Aug. 27 game update to Mario Kart 8 for the Wii U console will deliver a variety of new features for players. These include the ability in-game to download three free Mercedes-Benz cars that players can race: the [...]

Bollywood Beauty Shilpa Shetty Offers Her Jewellery Collection

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Bollywood Beauty Shilpa Shetty Offers Her Jewellery Collection

India’s leading online marketplace Snapdeal.com enters into a partnership with Satyug Gold to launch a range of jewellery collection, designed by Bollywood actress Shilpa Shetty Kundra, exclusively on the website. Through this partnership, which was announced Wednesday, Snapdeal.com will provide Satyug Jewellery Collection to its users in India. Satyug Gold is a Gold Bullion & [...]

LiveWire to Appear in Marvel’s Avengers: Age of Ultron

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LiveWire to Appear in Marvel’s Avengers: Age of Ultron

Today at the San Diego Comic-Con, Harley-Davidson and Marvel Studios will introduce Project LiveWire – Harley-Davidson’s first electric motorcycle – to fans gathered at the annual international convention. Project LiveWire, which is featured in Marvel’s Avengers: Age of Ultron, will be the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson, [...]

Online Retailer Myntra to Sell WWE Apparel in India

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Online Retailer Myntra to Sell WWE Apparel in India

Proline Exports, WWE’s apparel licensee for India, has tied up with India’s leading online retailer Myntra.com. The arrangement will see the entire range of Proline Exports’ WWE apparel for young adults featured on Myntra.com, making the apparel accessible to WWE’s fans across India. The range comprises 25 designs of T-shirts featuring WWE’s biggest stars like [...]

Twentieth Century Fox to Develop Theme Park in Korea

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Twentieth Century Fox to Develop Theme Park in Korea

Governor Hong Joon-pyo, Gyeongsangnam-do Province, Jeffrey Godsick, president of Twentieth Century Fox Consumer Products, and Tim Fisher, CEO of Village Roadshow Theme Parks, announced today the signing of Memorandum of Understanding (MoU) agreements to plan for Korea’s first international theme park and resort destination, Twentieth Century Fox World. The proposed park will be part of [...]

Reynolds to Acquire Lorillard for $27.4 Billion

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Reynolds to Acquire Lorillard for $27.4 Billion

Reynolds American Inc. (NYSE: RAI), a leading tobacco products company and the parent company of R.J. Reynolds Tobacco Company, and Lorillard, Inc. (NYSE: LO), the third largest tobacco company in the U.S. and maker of Newport cigarettes, today announced that they have entered into a definitive agreement in which RAI has agreed to acquire Lorillard [...]

Angry Birds Character-Inspired Flavors for Yogurt

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Angry Birds Character-Inspired Flavors for Yogurt

Yogurt brand TCBY and Angry Birds brand have joined forces to offer animated, summer-friendly flavors for kids across America. TCBY will offer an array of limited-time Angry Birds flavors, which include: Red’s Birdberry Yogurt (Available July 17 – July 30): Offers a fun, bold, and creamy homage to fruity cereal-infused milk. Piggies’ Sour Apple Sorbet [...]

Project Vidya to Support the Education of 800 Children

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Project Vidya to Support the Education of 800 Children

United Technologies Corporation (UTC) in partnership with SOS Children’s Villages India, today launched ‘Project Vidya’ to support the education of eight hundred children living in SOS Children’s Villages, across nine cities. ‘Project Vidya’ will offer children at the SOS Children’s Villages access to education, mentoring and additional support to facilitate improved academic performance. This initiative [...]

Mumbai Metro Gets 92.7 BIG FM as Radio Partner

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Mumbai Metro Gets 92.7 BIG FM as Radio Partner

With the inauguration of Mumbai’s first metro-rail route, leading radio station 92.7 BIG FM has officially partnered with Reliance Metro to capture the enthusiasm for its listeners. As part of the tie-up, the station has geared up for a number of on-ground as well as on-air activities to give the listeners all the up-to-date news [...]

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