Home » Archives by category » Business » Tie-Ups

Gillette and McLaren Mercedes Launch Marketing Campaign

\ \

Gillette and McLaren Mercedes Launch Marketing Campaign

Procter & Gamble’s (P&G) male grooming brand Gillette is enhancing its collaboration with McLaren Mercedes, one of the top teams in F1 history. The two brands are extending their partnership to bring to life a marketing campaign focused on Precision Engineering. The partnership covers the Europe, Middle East and Africa. The campaign will cover TV, [...]

Land Rover’s Discovery Vision for Virgin Galactic

\ \ \ \

Land Rover’s Discovery Vision for Virgin Galactic

British brand Land Rover has revealed a long-term global partnership with Richard Branson’s commercial spaceline, Virgin Galactic. The partnership was announced against the backdrop of SpaceShipTwo, claimed to be the world’s first commercial passenger carrying spacecraft, together with Land Rover’s new Discovery Vision Concept vehicle. The partnership will see Land Rover vehicles become part of [...]

Shiseido Cosmetics to Target Masstige Market in Indonesia

\ \ \ \

Shiseido Cosmetics to Target Masstige Market in Indonesia

Shiseido (TOKYO:4911) has concluded a joint venture agreement with PT Sinar Mas Tunggal, a group company of the Indonesian conglomerate, Sinar Mas Group. Shiseido Co., Ltd. and the Sinar Mas Group will hold equity shares of 65% and 35%, respectively of the newly established PT Shiseido Cosmetics Indonesia. Business operations are scheduled to commence in [...]

Oman Air Force Gets F-16 Fighting Falcons

\ \ \ \

Oman Air Force Gets F-16 Fighting Falcons

The Sultanate of Oman accepted the first of its second order of Lockheed Martin [NYSE: LMT] F-16 Fighting Falcons in a ceremony April 3 at Lockheed Martin’s Fort Worth facility. The fighter aircraft will ferry to Oman later this year. Lockheed Martin made this announcement today, April 6. In 2002, the Sultanate of Oman became [...]

Disney by Samsonite: Luggage Collection for Kids

\ \ \

Disney by Samsonite: Luggage Collection for Kids

Leading luggage brand Samsonite has introduced the Disney by Samsonite collection for kids. Starting from 2014, this collaboration combines the magical world of Disney with Samsonite products. Depicting Disney characters, the Disney by Samsonite range reflects the fantasy charm and nostalgia of Disney in a distinctive and understated style, says the company. “Samsonite’s affiliation with [...]

Cox Donates Books to Preschools for National Reading Month

\ \ \

Cox Donates Books to Preschools for National Reading Month

Cox Communications is helping local preschools celebrate National Reading Month and encourage a love of reading through a donation of nearly 200 books in partnership with Smart Beginnings Greater Roanoke. Recognizing the importance of reading to children, the Cox donation included one book for each 4-year old to take home and enjoy in addition to [...]

Starbucks and Oprah Winfrey to Offer Teavana Oprah Chai Tea

\ \ \

Starbucks and Oprah Winfrey to Offer Teavana Oprah Chai Tea

Howard Schultz, chairman, president and ceo of Starbucks (NASDAQ: SBUX), and Oprah Winfrey, global media leader and philanthropist, have announced a collaboration to co-create Teavana Oprah Chai Tea. Beginning April 29, Teavana Oprah Chai will be sold in Starbucks and Teavana stores across the U.S. and Canada, with Starbucks making a donation for each product [...]

Always Empowering Girls to Manage Puberty

\ \ \ \

Always Empowering Girls to Manage Puberty

UNESCO and Procter & Gamble Always brand are launching the first good policy and practice publication on puberty education and menstrual hygiene management at the United Nations in New York today, March 13. The launch will coincide with this year’s United Nations’ Commission on the Status of Women meeting. Puberty Education and Menstrual Hygiene Management, [...]

Delta Volunteers Build Homes in Philippines

\ \ \ \

Delta Volunteers Build Homes in Philippines

Delta Air Lines (NYSE: DAL) and Habitat for Humanity International are joining forces March 7-16, to help build 10 Habitat homes in Quezon City, outside the capital of Manila, as part of Delta’s Force for Global Good program to effect positive local and global change. This year’s volunteers come from 16 cities throughout the U.S. [...]

Business Leaders to Attend Africa CEO Forum

\

Business Leaders to Attend Africa CEO Forum

The second Africa CEO Forum, organized by Groupe Jeune Afrique in partnership with the African Development Bank (AfDB), will be taking place in Geneva on 17-19 March. Offering a framework for exchange between the major players of the African private sector, the event will bring together more than 700 African and international CEOs, financiers, and [...]

Nail Lacquer Collection to Celebrate Ford Mustang

\ \

Nail Lacquer Collection to Celebrate Ford Mustang

OPI Products Inc., a subsidiary of COTY Inc., and Ford Motor Company announced Tuesday a collaboration featuring Ford Mustang. The popular pony car – celebrating its 50th anniversary in April – will serve as the inspiration for a line of OPI limited edition nail lacquers that will launch internationally in July. “OPI is thrilled to [...]

Comcast to Provide Better Netflix Video Experience

\ \

Comcast to Provide Better Netflix Video Experience

Comcast Corporation and Netflix, Inc. announced Sunday a mutually beneficial interconnection agreement that will provide Comcast’s U.S. broadband customers with a high-quality Netflix video experience. Working collaboratively over many months, the companies have established a more direct connection between Netflix and Comcast, similar to other networks, that’s already delivering an even better user experience to [...]

Page 1 of 13123Next ›Last »