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LiveWire to Appear in Marvel’s Avengers: Age of Ultron

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LiveWire to Appear in Marvel’s Avengers: Age of Ultron

Today at the San Diego Comic-Con, Harley-Davidson and Marvel Studios will introduce Project LiveWire – Harley-Davidson’s first electric motorcycle – to fans gathered at the annual international convention. Project LiveWire, which is featured in Marvel’s Avengers: Age of Ultron, will be the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson, [...]

Online Retailer Myntra to Sell WWE Apparel in India

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Online Retailer Myntra to Sell WWE Apparel in India

Proline Exports, WWE’s apparel licensee for India, has tied up with India’s leading online retailer Myntra.com. The arrangement will see the entire range of Proline Exports’ WWE apparel for young adults featured on Myntra.com, making the apparel accessible to WWE’s fans across India. The range comprises 25 designs of T-shirts featuring WWE’s biggest stars like [...]

Twentieth Century Fox to Develop Theme Park in Korea

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Twentieth Century Fox to Develop Theme Park in Korea

Governor Hong Joon-pyo, Gyeongsangnam-do Province, Jeffrey Godsick, president of Twentieth Century Fox Consumer Products, and Tim Fisher, CEO of Village Roadshow Theme Parks, announced today the signing of Memorandum of Understanding (MoU) agreements to plan for Korea’s first international theme park and resort destination, Twentieth Century Fox World. The proposed park will be part of [...]

Reynolds to Acquire Lorillard for $27.4 Billion

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Reynolds to Acquire Lorillard for $27.4 Billion

Reynolds American Inc. (NYSE: RAI), a leading tobacco products company and the parent company of R.J. Reynolds Tobacco Company, and Lorillard, Inc. (NYSE: LO), the third largest tobacco company in the U.S. and maker of Newport cigarettes, today announced that they have entered into a definitive agreement in which RAI has agreed to acquire Lorillard [...]

Angry Birds Character-Inspired Flavors for Yogurt

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Angry Birds Character-Inspired Flavors for Yogurt

Yogurt brand TCBY and Angry Birds brand have joined forces to offer animated, summer-friendly flavors for kids across America. TCBY will offer an array of limited-time Angry Birds flavors, which include: Red’s Birdberry Yogurt (Available July 17 – July 30): Offers a fun, bold, and creamy homage to fruity cereal-infused milk. Piggies’ Sour Apple Sorbet [...]

Project Vidya to Support the Education of 800 Children

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Project Vidya to Support the Education of 800 Children

United Technologies Corporation (UTC) in partnership with SOS Children’s Villages India, today launched ‘Project Vidya’ to support the education of eight hundred children living in SOS Children’s Villages, across nine cities. ‘Project Vidya’ will offer children at the SOS Children’s Villages access to education, mentoring and additional support to facilitate improved academic performance. This initiative [...]

Mumbai Metro Gets 92.7 BIG FM as Radio Partner

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Mumbai Metro Gets 92.7 BIG FM as Radio Partner

With the inauguration of Mumbai’s first metro-rail route, leading radio station 92.7 BIG FM has officially partnered with Reliance Metro to capture the enthusiasm for its listeners. As part of the tie-up, the station has geared up for a number of on-ground as well as on-air activities to give the listeners all the up-to-date news [...]

Kurion to Treat Tank Water at Fukushima Daiichi Nuclear Power Plant

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Kurion to Treat Tank Water at Fukushima Daiichi Nuclear Power Plant

Nuclear and hazardous waste management company Kurion announced today it has been awarded a contract by the Tokyo Electric Power Company (TEPCO) to deliver at-tank mobile system to remove strontium from tank water at the damaged Fukushima Daiichi Nuclear Power Plant. Kurion says it has already delivered the first set of equipment to the plant’s [...]

Hyatt City of Dreams Manila in the Philippines

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Hyatt City of Dreams Manila in the Philippines

Hyatt Hotels Corporation (NYSE:H) and Melco Crown (Philippines) Resorts Corporation announced Tuesday that a Hyatt affiliate and Melco Crown Philippines have entered into a management agreement for Hyatt City of Dreams Manila, which will consist of two hotel towers and is expected to open in 2014. Set to feature 365 guestrooms, the hotel will provide [...]

Oakley Signs Partnership with Scuderia Ferrari

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Oakley Signs Partnership with Scuderia Ferrari

Sports brands company Oakley, Inc. unveiled Friday the latest Scuderia Ferrari Carbon Blade in the Oakley Scuderia Ferrari collection. Inspired by the namesake racing team, these special editions are stated to be the first products created to celebrate the alliance. Revealed by Scuderia Ferrari driver and former Formula 1 World Champion Kimi Räikkönen, the collection [...]

Gillette and McLaren Mercedes Launch Marketing Campaign

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Gillette and McLaren Mercedes Launch Marketing Campaign

Procter & Gamble’s (P&G) male grooming brand Gillette is enhancing its collaboration with McLaren Mercedes, one of the top teams in F1 history. The two brands are extending their partnership to bring to life a marketing campaign focused on Precision Engineering. The partnership covers the Europe, Middle East and Africa. The campaign will cover TV, [...]

Land Rover’s Discovery Vision for Virgin Galactic

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Land Rover’s Discovery Vision for Virgin Galactic

British brand Land Rover has revealed a long-term global partnership with Richard Branson’s commercial spaceline, Virgin Galactic. The partnership was announced against the backdrop of SpaceShipTwo, claimed to be the world’s first commercial passenger carrying spacecraft, together with Land Rover’s new Discovery Vision Concept vehicle. The partnership will see Land Rover vehicles become part of [...]

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