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Gillette \ Marketing Campaign \ McLaren Mercedes
Gillette and McLaren Mercedes Launch Marketing Campaign
Procter & Gamble’s (P&G) male grooming brand Gillette is enhancing its collaboration with McLaren Mercedes, one of the top teams in F1 history. The two brands are extending their partnership to bring to life a marketing campaign focused on Precision Engineering. The partnership covers the Europe, Middle East and Africa. The campaign will cover TV, [...]
British \ Discovery Vision \ Land Rover \ SUV \ Virgin Galactic
Land Rover’s Discovery Vision for Virgin Galactic
British brand Land Rover has revealed a long-term global partnership with Richard Branson’s commercial spaceline, Virgin Galactic. The partnership was announced against the backdrop of SpaceShipTwo, claimed to be the world’s first commercial passenger carrying spacecraft, together with Land Rover’s new Discovery Vision Concept vehicle. The partnership will see Land Rover vehicles become part of [...]
Cosmetics \ Indonesia \ Masstige \ Shiseido \ Sinar Mas
Shiseido Cosmetics to Target Masstige Market in Indonesia
Shiseido (TOKYO:4911) has concluded a joint venture agreement with PT Sinar Mas Tunggal, a group company of the Indonesian conglomerate, Sinar Mas Group. Shiseido Co., Ltd. and the Sinar Mas Group will hold equity shares of 65% and 35%, respectively of the newly established PT Shiseido Cosmetics Indonesia. Business operations are scheduled to commence in [...]
Air Force \ F-16 \ Falcon \ Lockheed Martin \ Oman
Oman Air Force Gets F-16 Fighting Falcons
The Sultanate of Oman accepted the first of its second order of Lockheed Martin [NYSE: LMT] F-16 Fighting Falcons in a ceremony April 3 at Lockheed Martin’s Fort Worth facility. The fighter aircraft will ferry to Oman later this year. Lockheed Martin made this announcement today, April 6. In 2002, the Sultanate of Oman became [...]
Disney \ Kids \ Luggage \ Samsonite
Disney by Samsonite: Luggage Collection for Kids
Leading luggage brand Samsonite has introduced the Disney by Samsonite collection for kids. Starting from 2014, this collaboration combines the magical world of Disney with Samsonite products. Depicting Disney characters, the Disney by Samsonite range reflects the fantasy charm and nostalgia of Disney in a distinctive and understated style, says the company. “Samsonite’s affiliation with [...]
Books \ Cox \ Preschools \ Reading
Cox Donates Books to Preschools for National Reading Month
Cox Communications is helping local preschools celebrate National Reading Month and encourage a love of reading through a donation of nearly 200 books in partnership with Smart Beginnings Greater Roanoke. Recognizing the importance of reading to children, the Cox donation included one book for each 4-year old to take home and enjoy in addition to [...]
Coffee \ Oprah Winfrey \ Starbucks \ Teavana Oprah Chai Tea
Starbucks and Oprah Winfrey to Offer Teavana Oprah Chai Tea
Howard Schultz, chairman, president and ceo of Starbucks (NASDAQ: SBUX), and Oprah Winfrey, global media leader and philanthropist, have announced a collaboration to co-create Teavana Oprah Chai Tea. Beginning April 29, Teavana Oprah Chai will be sold in Starbucks and Teavana stores across the U.S. and Canada, with Starbucks making a donation for each product [...]
Always \ Girls \ Procter & Gamble \ Puberty \ UNESCO
Always Empowering Girls to Manage Puberty
UNESCO and Procter & Gamble Always brand are launching the first good policy and practice publication on puberty education and menstrual hygiene management at the United Nations in New York today, March 13. The launch will coincide with this year’s United Nations’ Commission on the Status of Women meeting. Puberty Education and Menstrual Hygiene Management, [...]
Delta \ Habitat for Humanity \ Homes \ Manila \ Philippines
Delta Volunteers Build Homes in Philippines
Delta Air Lines (NYSE: DAL) and Habitat for Humanity International are joining forces March 7-16, to help build 10 Habitat homes in Quezon City, outside the capital of Manila, as part of Delta’s Force for Global Good program to effect positive local and global change. This year’s volunteers come from 16 cities throughout the U.S. [...]
Business Leaders to Attend Africa CEO Forum
The second Africa CEO Forum, organized by Groupe Jeune Afrique in partnership with the African Development Bank (AfDB), will be taking place in Geneva on 17-19 March. Offering a framework for exchange between the major players of the African private sector, the event will bring together more than 700 African and international CEOs, financiers, and [...]
Coty \ Ford Mustang \ Nail Lacquer
Nail Lacquer Collection to Celebrate Ford Mustang
OPI Products Inc., a subsidiary of COTY Inc., and Ford Motor Company announced Tuesday a collaboration featuring Ford Mustang. The popular pony car – celebrating its 50th anniversary in April – will serve as the inspiration for a line of OPI limited edition nail lacquers that will launch internationally in July. “OPI is thrilled to [...]
Comcast to Provide Better Netflix Video Experience
Comcast Corporation and Netflix, Inc. announced Sunday a mutually beneficial interconnection agreement that will provide Comcast’s U.S. broadband customers with a high-quality Netflix video experience. Working collaboratively over many months, the companies have established a more direct connection between Netflix and Comcast, similar to other networks, that’s already delivering an even better user experience to [...]
