Honeywell (NYSE: HON) Turbo Technologies will boost the engines of the Scuderia Ferrari Formula 1 car in 2014. Formula 1 is adopting a new rules package that requires cars to be turbocharged marking a new technical era for the global motorsport racing. Honeywell will support the Scuderia Ferrari team with the technical challenge of moving [...]

Harley-Davidson Motor Company is heating up the beginning of the 2014 riding season at the 73rd Annual Daytona Bike Week with new model demo rides and all event activities consolidated into an expanded display. “We’re hosting a series of rides, demos and activities that our fans will not want to miss,” said Paul James, Harley-Davidson [...]

Hall of Fame shortstop, Ozzie Smith, teams up with Budweiser to petition White House to make MLB Opening Day a National Holiday. The WhiteHouse.gov petition submitted by official beer of Major League Baseball (MLB) needs 100,000 signatures for Administration review. In order for MLB Opening Day to be considered for a day of national observance, [...]

With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil, Budweiser has revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament. As the official beer sponsor of the 2014 FIFA World Cup Brazil, Budweiser has designed a holistic creative platform under the [...]

Andrés Iniesta who scored Spain’s winning goal in the 2010 FIFA World Cup Final, will be featured in the new Powerade campaign “There’s Power in Every Game.” Powerade is a brand of The Coca-Cola Company. Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup will tell the stories of footballers [...]

Integrated media company WWE (NYSE:WWE) and BSkyB (LSE:BSY.L) have extended their partnership for five more years. This is to exclusively broadcast WWE’s weekly programming to homes in the U.K. and Ireland through 2019. This new agreement carries WWE and BSkyB’s partnership into the 30th year. “WWE is brilliant entertainment, and I am delighted to once [...]

Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring GRAMMY award winning artist Bruno Mars, announced additional activations taking place in New York. It aims to get consumers hyped for Halftime and Super Bowl XLVIII during the week leading up to The Big Game. As the official soft drink partner of the [...]

Pizza Hut introduces the “Go For Greatness” campaign that launches today and continues throughout the year. The campaign aims to promote its Hand-Tossed pizza. Pizza Hut will play host to live auditions in New York City this week for fans to show off their greatness for a chance to appear in a Pizza Hut commercial [...]

Hyundai’s new 30-second Super Bowl commercial “Dad’s Sixth Sense,” which airs during the first quarter of the big game, features the all-new 2015 Hyundai Genesis, available in dealerships this Spring. “Dad’s Sixth Sense” dramatizes the near-misses and breathtaking saves of everyday parenting. The action follows a young boy as he grows up, and Dad is [...]

The National Association of the Deaf (NAD) and PepsiCo (NYSE:PEP) announced Tuesday that after an extensive search actress Amber Zion has been selected to bring the beauty of American Sign Language (ASL) to one of the most popular sports and entertainment events of the year – Super Bowl Sunday. The National Football League and FOX [...]

Anheuser-Busch today announced it will debut five new ads during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2. Its brands, Bud Light and Budweiser will represent Anheuser-Busch in 3.5 minutes of creative. “The Super Bowl is the biggest moment in sports and advertising,” said Paul Chibe, vice president, U.S. marketing. “We have [...]

Today, Jaguar North America announced the three renowned actors to appear in “Rendezvous,” its 60-second television advertisement to debut during the second half of Super Bowl XLVIII. It revealed details of its brand and product marketing campaign, called “British Villains,” which introduces the Jaguar F-TYPE Coupe (on sale spring, 2014). “Rendezvous” stars Sir Ben Kingsley, [...]