Clay Yourself to Star in a Commercial

Through a fun, interactive micro site anyone can create a digital clay character that resembles their facial characteristics and captures their personality. Digital clay avatars may be shared through social media sites like Facebook, Twitter and e-mail.

Leading web property has introduced a “Clay Yourself” micro site,, for the public to create their own digital clay avatar and submit their custom image to the “Star in a Commercial” contest.

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To “audition” to star in a commercial, you can simply click through the interactive portal and create a digital rendering of yourself.

Eight weekly winners, based on the number of votes, will each receive $200 in vouchers. One grand prize winner will secure the chance to star in the next commercial, slated to air spring 2011. will take the winner’s digital rendition and mold it into an actual clay figurine. The figurine will star along-side the spokesperson, Smart, a clay character and the face of, in an animated commercial.

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Additionally, they will win three days and two nights in Los Angeles for a behind-the-scenes look at the commercial’s production.

You can follow on Facebook at to see the winning clay avatars. The “Clay Yourself” contest concludes on Feb. 25, 2011.

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“There appears to be a great following for the series of animated commercials, which use clay figurines to tell a story,” said Vic Walia, senior director of North America brand advertising.

“We’re having a lot of fun so we’ve extended that experience to our followers by giving a lucky winner the chance to star in a commercial and having themselves built out of clay.”

To launch this commercial contest, worked with its ad agency, Young & Rubicam (Y&R) Chicago.

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RMN News

Rakesh Raman

  • angeline

    nice clay commercails i would like to be on one

  • Victoria Heatherly

    I really love to be on TV even if I’m made of clay… sounds neat and I am interested!