Dove Hair is premiering a new video short that celebrates the many meanings of color at the Dove Color Care Salon this weekend.
The salon, part of the Talent Resources Gifting Suite open January 18-20, 2013, brings color to the winter white landscape of Park City’s premiere film festival and marks the launch of the new Dove Color Care collection that keeps colored hair vibrant for up to eight weeks, says the company.
“Just like films have the power to enthuse viewers with their vibrant and colorful storytelling, the Dove Color Care collection inspires women to experience the vibrant feeling of color,” said David Rubin, director, Unilever Hair Care.
“This makes the Park City film festival the ideal backdrop for introducing women to our new Dove Color Care collection and video short.”[ Also Read: L’Oreal Paris Plans Facebook Giveaway of 1 Million Products ]
At the Dove Color Care Salon, women will receive a nourishing wash and blow dry with new Dove Color Care products.
Celebrity stylist Matt Fugate will be on-hand offering expert hair services and tips for maintaining vibrant and luminous color. Women will also be able to have fun adding a pop of vibrant color to their hair with clip-on colored hair pieces.
Dove, manufactured by Unilever, is a personal wash brand.