Procter & Gamble’s (P&G) male grooming brand Gillette is enhancing its collaboration with McLaren Mercedes, one of the top teams in F1 history.
The two brands are extending their partnership to bring to life a marketing campaign focused on Precision Engineering. The partnership covers the Europe, Middle East and Africa.
The campaign will cover TV, Digital, PR and In-store programs. McLaren Mercedes F1 drivers Jenson Button and Kevin Magnussen will engage men’s passion for Formula 1 and Gillette.
New Zealand racing driver Bruce McLaren founded the McLaren team in 1963. Since 1966, when it entered its first Formula 1 race, McLaren has won 20 world championships and over 180 grands prix.