How LG Plans to Woo 3D Entertainment Buyers

LG Electronics has launched two new LG CINEMA 3D entertainment packages, which include an LG CINEMA 3D HDTV, 3D Blu-ray Disc player and four pairs of LG’s lightweight 3D glasses – all packed together in one box.  

“As more and more people seek to bring the 3D viewing experience into their homes, LG is offering them an easy-to-buy and even easier-to-enjoy 3D home entertainment package,” said Jay Vandenbree, senior vice president, home entertainment, LG Electronics USA.

“Our LG CINEMA 3D entertainment packages are very attractive for retailers and consumers alike to bring the latest 3D movies and sporting events into your living room, delivering a theater-like, comfortable viewing experience and a superior 3D picture preferred by consumers.”

LG Mobile and alternative rock pioneers, Jane’s Addiction, made innovation history recently at the “world’s first” 3D user-generated concert broadcasted live on YouTube to be later broadcasted on YouTube 3D. (Read: LG Presents “World’s First” 3D User-Generated Concert)

Moreover, while highlighting consumer insights paving the way for the future of entertainment, LG puts the spotlight on mobile 3D. (Read: LG Mobile Highlights the Future of 3D Technology)

The LG CINEMA 3D entertainment packages come with a 47- or 55-inch class (47.0- and 54.6-inch diagonals, respectively) LG CINEMA 3D HDTV, an LG 3D Blu-ray Disc player with the capabilities to play 3D Blu-ray Disc movies in Full HD 1080p picture quality, and four pairs of lightweight, battery-free LG CINEMA 3D glasses. 

The 3D Blu-ray Disc player is for playing 3D or 2D Blu-ray and DVD movies, and also has the ability to upscale DVDs to near HD quality. In addition, the TV can convert 2D content to 3D. 

The LG CINEMA 3D entertainment package (model LW5300) will be available in August 2011 in 47- and 55-inch class screen sizes at manufacturer’s suggested retail price of $1,399.99 and $1,899.99, respectively.

Photo courtesy: LG Electronics

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