Shawn “JAY Z” Carter, Budweiser and United Way today announced “Budweiser Made in America,” a two-day music festival in Philadelphia this Labor Day weekend to benefit United Way and produced by Live Nation.
JAY Z will curate and headline the blockbuster roster of talent, which will include nearly 30 artists that embody the American spirit performing across three stages on the Benjamin Franklin Parkway in Philadelphia’s Fairmount Park on Saturday, Sept. 1, and Sunday, Sept. 2.
The eclectic roster of talent cultivated by JAY Z will be announced on May 21 and include acts ranging from rock, hip-hop, R&B, Latin and dance. Since 1996, 14-time Grammy award winner, Shawn “JAY Z” Carter has dominated the evolution of hip-hop.[ Also Read: Victorious Features Make It In America ]
“Budweiser and Live Nation are going to produce an amazing two days of performances, and it’s great to partner with United Way to support all of the positive work they do in the community,” said Shawn “JAY Z” Carter.
The festival in Philadelphia will culminate following a summer of music parties in cities all across America, when Budweiser will invite its Facebook fans to experience talented local bands and artists.[ Also Read: Why and How Companies Use Facebook ]
A primary goal of this music festival is to have a positive impact on the communities involved. This concert will benefit United Ways in Greater Philadelphia and Southern New Jersey, Lancaster County, PA and New York City, enabling them to invest more dollars into their regions, strengthening local communities and improving lives.
As a result of this concert, the money invested into these communities will positively impact the education, income and health of the most vulnerable and most needy citizens in these regions.
Budweiser Made in America also will be available for consumers around the country to watch via live-streaming. Details will be announced at a later date.
The event is the latest chapter in beer brand Budweiser’s association with music, which includes Rolling Stones tours and Budweiser SuperFest, which was headlined by Michael Jackson, Stevie Wonder and other music legends.
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