Jennifer Lopez to Promote L’Oreal Paris

Beauty care company L’Oreal Paris has taken Jennifer Lopez as its new global brand ambassador.

Golden Globe nominated actress, multi-platinum selling recording artist, film and television producer, entrepreneur and a philanthropist, Jennifer Lopez is indisputably one of the most accomplished women of her time, says the company.

“We are more than excited to announce this new partnership with the sublime, iconic and multi-talented Jennifer Lopez,” says Cyril Chapuy, global brand president, L’Oreal Paris.

“Jennifer will be the face of upcoming product innovations in makeup and haircare, as first campaigns.”

In September, L’Oreal USA had informed about a new addition to the L’Oreal Paris list of spokespeople when the company had signed actress, Julianna Margulies, as its brand ambassador. (Read: Julianna is New Brand Ambassador for L’Oreal)

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“Having used L’Oreal Paris products most of my life, I’m excited to work with a brand that consistently offers a wide range of superior products that are attainable for women everywhere,” says Jennifer Lopez.

“I’ve always loved their sophisticated ad campaigns and am thrilled to represent a brand that embraces a woman’s worth.”

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Next up for Lopez is her premier as a judge on “American Idol.” In 2001, The Wedding Planner was the nation’s top-grossing film, while her album, J.Lo was No.1 on the Billboard Top 200 Chart – these two simultaneous No.1 honors made Lopez the first woman in history to have a No.1 movie and album in the same week, according to L’Oreal Paris.

She also earned a Golden Globe Award nomination and acclaim for her work in the title role of Selena. Her production company, Nuyorican, has just signed a television and film deal with 20th Century Fox, says L’Oreal Paris.

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Lopez was awarded with the ACE Fashion Icon of the Year award in 2006 for her contribution to accessories and the fashion industry.

She also works with children through The Maribel Foundation, a not-for-profit she started with her sister, Lynda. The Foundation aims to improve the health and well-being of women and children and to raise the level of medical care available to them.

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Jennifer Lopez joins the big list of spokespeople for L’Oreal Paris including Milla Jovovich, Patrick Dempsey, Rachel Weisz, Beyonce Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Eva Longoria, Freida Pinto and Gerard Butler.

The announcement was made Monday, Dec. 6.

RMN News

Rakesh Raman