Lights, Camera, Action… Now in Australia

Ausfilm and representatives of the Australian film industry are in Los Angeles this week (25-29 October, 2010) for Ausfilm Week 2010. Ausfilm Week aims to build relationships to encourage international film and television production in Australia.

Ausfilm Week features a series of events where Australian filmmakers and industry professionals discuss filming in Australia with their US colleagues and encourage them to access Australia’s Screen Production Incentives.

With the aim to decentralize film production business from the traditional hubs, various governments and local film services vendors are aggressively trying to attract producers by offering liberal incentives.

In a similar promotional drive, recently the Georgia Film, Music & Digital Entertainment Office, a division of the Georgia Department of Economic Development, launched the state’s Camera Ready Community Program.

It is a part of the state’s ongoing efforts to bolster Georgia’s growing film and television industry. The first 16 Georgia counties were designated Camera Ready at a special ceremony at one of Georgia’s newest production facilities, EUE/Screen Gems Studio in Atlanta. (Read: Georgia: A New Hollywood in the Making)

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With continuing downward pressure on production budgets, it is vital that the Australian film industry continues to present the range of incentive options available to American producers along with the depth and breadth of Australia’s filmmaking talent, says Ausfilm.

It says of particular interest right now is the 40% Producer Offset, which is available to films that pass the Significant Australian Content (SAC) test which is administered by Screen Australia.

The SAC test takes into consideration a range of factors including subject matter, location of filming, nationalities of key creatives and cast, source material and where the development has taken place.

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Films utilising the Producer Offset recently have included Knowing and Legend of the Guardians: The Owls of Ga’Hoole, with Killer Elite expected to follow suit.

Targeted one on one meetings between leading Australian filmmakers, studio development executives, production companies and packaging agents will take place during Ausfilm Week 2010 to discuss collaboration for the development of Producer Offset projects.

Australia’s other incentives include the 15% Location Offset and the 15% Post, Digital and Visual Effects Offset. The Emmy-Award winning television mini-series, The Pacific, took advantage of the 15% Location Offset by shooting in locations across the states of Queensland and Victoria, Ausfilm informs.

It was recently announced that the producers of The Pacific are returning to Australia to film the TV series Terra Nova, also in Queensland.

Ausfilm’s key aim is to bring international film and television production to Australia. Ausfilm is a partnership organisation between private industry and government.

It comprises Australia’s Federal, State and Territory Governments and 30 private-sector companies.

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