The first annual Kama Sutra Day, a worldwide celebration of all things related to the ancient love manual, has reached a global audience of lovers across the Internet.
The official “day of romance” is a collaboration between Kama Sutra, a manufacturer of romance and intimacy items, and iKamasutra, a Kama Sutra smartphone app.
The cross promotion has led to an unprecedented 330% increase in sales at the Kama Sutra online store and 243,000 downloads in a single day for the iKamasutra app, claims The Kama Sutra Company.
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“Kama Sutra Day started off as just a fun idea for summer,” reveals iKamasutra founder, Naim Cesur. “But it has really found a place in the hearts of lovers around the world and we couldn’t be happier.”
The joint promotion, launched on Kama Sutra Day August 16th, allows iKamasutra users to experience a new way to spice up the bedroom with an exclusive coupon code for www.kamasutra.com. There are over 60 items to “make love better,” including luxurious body oils, body paints, bath and massage products.
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“Our customers love the iKamasutra app, so we wanted to offer something truly special,” says Joe Bolstad, founder of www.kamasutra.com. “We hope Kama Sutra Day will encourage intimacy and enhance sensual awareness.”
iKamasutra is a mobile app that has codified thousands of years of Kama Sutra experimentation into the modern context of smartphones. In honor of Kama Sutra Day, the app is on sale for $0.99, but with the influx of new users, Cesur says the iKamasutra promotion will be extended until September 7th, 2011.
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The original Kama Sutra, written in ancient Sanskrit, is considered to be the world’s definitive work on sexual positions. Kama means “sensual” and sutra refers to a set of aphorisms or rules—an ancient sort of “user’s guide” for sex.
Bolstad and Cesur hope Kama Sutra Day’s message of happiness and freedom will spark more lovers to “spread the love.”
“If they download the app or buy more romantic accessories to make the bedroom even more exciting, all the better,” says Bolstad.