Mercedes-Benz Dealers will Get Apple iPad

Mercedes-Benz Financial says it is distributing the 3G version of the Apple iPad to the entire Mercedes-Benz U.S. dealer network. It will give all 355 dealers instant mobile access to its proprietary dealer point-of-sale system called MB Advantage.

The company sent the consumer-focused Apple iPad to 40 dealers in June to pilot it as a mobile tool on the showroom floor just weeks after Apple launched the device.

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During the pilot, it collected feedback from dealers on how MB Advantage on iPad performed for dealer finance teams when interacting with customers.

Mercedes-Benz Financial is not alone. Today, many companies are using iPad for diverse applications. These applications range from content delivery to entertainment to education. (Read: 5 Special Things iPad Can Do for You)

“MB Advantage on iPad allows Mercedes-Benz dealers to increase their mobility and efficiency, from the initial finance and lease process through the lease turn-in process,” said Andreas Hinrichs, VP of Marketing for Mercedes-Benz Financial.

“The dealer feedback was so positive, it became a clear decision to make this business tool available nationwide.”

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As a result of the dealer feedback, Mercedes-Benz Financial has developed signature pad functionality for MB Advantage which will allow customers to sign certain documents electronically on the iPad screen. That functionality will be available by the end of October, said the company today, Oct. 5.

Many dealers in the pilot found that in addition to the benefits of using MB Advantage on iPad in the sales process starting with credit applications or checking special marketing programs with the customer next to the vehicle on the showroom floor, it also enhanced the lease vehicle turn-in process such as expediting the inspection and agreement on maturity statements.

Mercedes-Benz Financial, now in its 28th year of operation, provides financing for Mercedes-Benz dealers’ inventories and their retail customers. It is a unit of Daimler Financial Services AG, Daimler AG’s captive finance organization.

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Rakesh Raman