Online social network Myspace has announced a new mobile website and iPhone application to extend its service on mobile devices.
With more than a third of Myspace’s Gen Y users interacting with the site on mobile devices, the company says these new offerings meet their desire to consume entertainment news and content anytime, anywhere and from any device.[ Also Read: AOL Wears New Garb to Please the Users ]
Recently, Myspace decided to position itself as a social entertainment destination for the young users. With this aim, it had announced a new brand, website and a suite of products.
The entertainment experience will span music, celebrities, movies, television and games and will be available through multiple platforms, including online, mobile devices and offline events. (Read: Myspace Creates New Fun Space for Gen Y)
“We have a two-pronged approach to our mobile strategy,” said Michael Jones, chief executive officer for Myspace.
“We are creating the best experience for Myspace mobile web users by taking the most compelling entertainment elements of Myspace.com and making them portable, while simultaneously building a portfolio of independent mobile applications tailored specifically to entertainment categories.”[ Also Read: Why Marketers are Chasing the Mobile Mirage ]
The new Myspace mobile website is accessible on iPhone, iPod touch, Android, Palm and select Nokia and BlackBerry devices.
The Myspace iPhone app, which will be available in the coming weeks, will provide an experience that is centered on the activity stream.[ Also Read: How to Talk when Mobile Network is Down ]
In addition to providing updates from the top celebrities and artists on Myspace, the application will automatically populate a user’s stream with the trending activities of his or her favorite musicians based on the titles in the user’s iTunes library.
For example, if a user has music from specific bands on his or her phone, the Myspace iPhone app will automatically populate the user’s stream with updates from those bands.
Much like the new mobile website, the iPhone app will provide tools for easy sharing across networks and will not require users to be logged in.
As part of Myspace’s mobile application portfolio, the new iPhone app will be a complement to the many other mobile applications currently available including:
Myspace Music Videos: Myspace Music Videos offers music fans a new expression of randomized video discovery based on their mood via MySpace Music Romeo application on the web or iPad.
Drawler for iPhone: Drawler is a fun, photo styling app that lets you draw, color or add stickers, art, words and more to your mobile photos.
Logo a Gogo: a fun new project providing users with artistic tools to create, personalize and share their own Myspace logos.
To access the new Myspace mobile site, visit http://m.myspace.com. The Myspace iPhone app will be available for download in the iTunes store in the coming weeks, said the company Tuesday, Nov. 30.