Nissan launches “Full-Throttle Action” TV commercial (TVC) by feature film director F. Gary Gray (The Italian Job, Law Abiding Citizen) to kick off 2014 Nissan Rogue marketing campaign.
The track accompanying the spots is “Y.A.L.A.” from global artist M.I.A.’s latest album Matangi.
The two new spots celebrate the energy and boldness of the newly redesigned Nissan Rogue, capitalizing on Gray’s flair for action and excitement.
In the hero spot – Commute – an ordinary carpool turns into a full-throttle action sequence usually reserved for only the most adventurous feature films.
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Viewers see the all-new Rogue take a rebellious detour and even finds itself on top of a speeding commuter train before arriving at work fashionably early.
“Rogue has become a key player in the highly competitive compact SUV market – addressing both the functional and emotional needs of buyers while offering great value,” said Jon Brancheau, vice president, Marketing Communications & Media, Nissan North America, Inc.
Commute launches in cinema on Dec. 20 and in broadcast TV on Dec. 22. The first spot in the new Rogue campaign, Pick Up, began airing earlier this month.
Both will also be showcased in a prime media placement in New York’s Times Square throughout January, running across five major buildings. In the same locations on New Year’s Eve, during the countdown to midnight, animated digital billboards will showcase the all-new 2014 Rogue.
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The digital billboards will also feature a film that celebrates all of Nissan’s most exciting moments. The creative will be refreshed and run throughout January 2014, along with other elements.
The 2014 Nissan Rogue is on sale now at Nissan dealers nationwide, with a starting price of $22,490 USD.
Photo courtesy: Nissan