Viewers see the all-new Rogue take a rebellious detour and even finds itself on top of a speeding commuter train before arriving at work fashionably early.
“Rogue has become a key player in the highly competitive compact SUV market – addressing both the functional and emotional needs of buyers while offering great value,” said Jon Brancheau, vice president, Marketing Communications & Media, Nissan North America, Inc.
Commute launches in cinema on Dec. 20 and in broadcast TV on Dec. 22. The first spot in the new Rogue campaign, Pick Up, began airing earlier this month.
Both will also be showcased in a prime media placement in New York’s Times Square throughout January, running across five major buildings. In the same locations on New Year’s Eve, during the countdown to midnight, animated digital billboards will showcase the all-new 2014 Rogue.
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