The North American International Auto Show (NAIAS) will open its doors to more than 4,500 automotive journalists in a few short weeks with anticipated 30-40 worldwide debuts from automotive manufacturers around the globe.
“We’re rapidly approaching January 10th when the door of Cobo Center will once again open to the NAIAS and 2011 will be another banner year for media, industry and the public alike as they will be able to explore a packed show floor,” said Barron Meade, chairman, 2011 NAIAS.
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The public and media will be treated to highly anticipated debuts from exhibitors such as Audi, BMW, Chrysler, GM, Mercedes-Benz, Toyota and Volkswagen, among others.
The annual Charity Preview gala event is scheduled for the Friday prior to public days, Jan. 14, from 6 – 9 p.m., and will feature a concert by “The Rockets,” a Detroit rock band.
The annual event benefits local charities and has raised more than $82 million since its inception in 1976, over $37 million of which was raised in the last seven years.
The money raised by ticket sales provides medical treatment, clothing, and support services for local kids.
Here’s the show schedule:
Press Preview – Monday-Tuesday, January 10-11, 2011
Industry Preview – Wednesday-Thursday, January 12-13, 2011
Charity Preview – Friday, January 14, 2011
Public Show – Saturday-Sunday, January 15-23, 2011
“Smarter Living In Michigan” will be presented by long-time partner, the Michigan Economic Development Corporation (MEDC), and will be a key feature of the 2011 NAIAS.
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The exhibit will be comprised of two different areas, the MEDC Town Square and the adjacent Smarter Living Showcase, sponsored by DTE Energy.
Michigan Hall will be transformed into an interactive display showcase, highlighting the many ways that Michigan companies are building and creating eco-friendly communities and sustainable lifestyles.
The MEDC Town Square and Smarter Living display area will bring the ride and drive element indoors with a test track featuring electric-drive and hybrid vehicles from leading domestic and import manufacturers.
Such technologies to be featured include solar cars, charging stations, batteries, transit connect, rolling chassis, and alternative energies.
Entering its 23rd year as an international event, the NAIAS is among the leading auto shows in the world.