Pizza company Pizza Hut has kicked off a campaign that gives a tip of the cap to quarterbacks throughout time – a “thank you” to signal callers of all ages who have given the brand a shout-out – Hut. Hut. Hut! – on every play in every game over the years.
To allow America to join in the action, Pizza Hut is inviting fans to upload videos of their best “Hut. Hut. Hut!” call, which could become part of a Pizza Hut user-generated commercial to air on Feb. 3, 2013, right before the Big Game.
Fans are encouraged to upload their most energetic, creative, authentic and/or silly 15-second “Hut” calls to the Video Contest tab on the Pizza Hut Facebook fan page at Facebook.com/PizzaHut.
Fans can give it their greatest shot until 11:59 p.m. on Jan. 20, 2013, right after the Big Game teams are determined in the conference championships. In addition to possibly starring in the game day ad, fans have a chance to win $15,000 in total prizes.
“For decades, quarterbacks have been calling our name to start every play, now it’s time for football fans across America to join in,” said Kurt Kane, CMO, Pizza Hut.
“Every game day starts with ‘Hut,’ on and off the field, and as the ‘Hut’ experts, we’re inviting America to enter for a chance to have their best ‘Hut. Hut. Hut!’ call appear in one of our biggest, most exciting commercials of the year.”
The top videos will be selected on originality, enthusiasm and dedication to their best quarterback cadence. Videos should feature live-action, real people saying the word “Hut!” to simulate the start of a football play in a lively, engaging, funny, football manner.
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