For those who find the requirement of sending cards, candy, or flowers to their significant other on Valentine’s Day a bit stifling, a relatively new national holiday held the following day could be the answer.
February 15 is National Singles Awareness Day (S.A.D.). And there’s nothing sad about it. In fact, the day is a celebration of all the benefits of being single – like being in control of the remote, sleeping in, and taking a spontaneous trip to Vegas without “checking in” with anybody.
All this is suggested by Florida (U.S.)-based Smokey Bones Bar & Fire Grill, which is honoring the day with a special S.A.D. Happy Hour event at its restaurants.
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After Valentine’s Day
The event runs from 4-6 p.m. with a free appetizer sampling around the bar for those singles who are ready to mingle. It will also feature drinks from Smokey Bones’ new Beverage Book.
Meanwhile, leading online dating site Match.com has released findings from its third annual ‘Singles in America’ study – a national study of singles’ romantic dating habits, sexual practices, and lifestyles. (Read: Survey Reveals Sexual Habits of Singles in America)
Smokey Bones says it has reached out to singles in each of its markets to encourage them to come in for the S.A.D. celebration. The restaurant company has also created a series of public service announcements to promote Singles Awareness Day.
Each spot highlights what a single person can avoid, such as dealing with a screaming baby, a partner pretending to listen, or a “never hang up” phone conversation.
Roger Drake, senior VP of Marketing at Smokey Bones Bar & Fire Grill expects his restaurants to be full of singles on February 15.
“After experiencing an onslaught of Valentine’s Day messaging, it’s time to celebrate the awesomeness of singlehood,” said Drake.