TAG Heuer Signs Henrik Lundqvist as Brand Ambassador

Henrik Lundqvist
Henrik Lundqvist

TAG Heuer signs NHL hockey goaltender Henrik Lundqvist as Brand Ambassador. “King Henrik,” star goalie of the New York Rangers and the Swedish National Team, is now officially in net for TAG Heuer.

Considered one of the NHL’s best netminders, Henrik’s on ice play exemplifies TAG Heuer’s values of performance and precision, says the company.

Off the ice, Henrik always looks the part and never compromises, being a regular fixture of the world’s best-dressed lists. Now he adds the ultimate masculine accessory to his wardrobe—the TAG Heuer Carrera.

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The Olympic Gold Medalist, Vezina Trophy winner and New York Rangers’ all-time wins leader joins other great TAG Heuer sporting celebrities — Cristiano Ronaldo, Maria Sharapova, Kei Nishikori, Jenson Button, Jeremy Lin, Sebastien Ogier, and Marlou van Rhijn among them — in spreading the Swiss watchmaker’s message #DontCrackUnderPressure.

The first goalie to win at least 30 games in his first seven seasons in the NHL, Henrik is well known for his athleticism, acrobatic saves, endurance, and clutch performances, making him the “undisputed king of the NHL.”

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Rakesh Raman