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Ad Campaign Captures Gisele Bundchen’s Inner Tomboy

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Ad Campaign Captures Gisele Bundchen’s Inner Tomboy

Stripped-down sensuality paired effortlessly with tailored menswear sets the “borrowed from the boys” tone for Stuart Weitzman’s Spring 2015 advertising campaign featuring Gisele Bundchen. A self-proclaimed tomboy in her real-life, Gisele’s relaxed approach to fashion provides the inspiration for the brand’s feminine-yet-masculine-themed campaign imagery. Shot by fashion photographer Mario Testino, the black-and-white ads embrace a [...]

Kia Motors’ #GivingTuesday Campaign to Support Schools

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Kia Motors’ #GivingTuesday Campaign to Support Schools

In support of #GivingTuesday, a global day dedicated to giving back, Kia Motors America (KMA) and DonorsChoose.org launched Tuesday their annual “citizen philanthropist” empowerment campaign to raise more than $1 million to support high-need public schools across the country before the end of the year. KMA will make a matching contribution for each donation to [...]

Citizen’s First Global Brand Campaign: Chasing Horizons

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Citizen’s First Global Brand Campaign: Chasing Horizons

Citizen Watch Co., Ltd embarks on a race against time in Chasing Horizons, the 84 year-old watchmaker’s first-ever global campaign. Citizen announced its 2014 flagship model Eco-Drive Satellite Wave F100 with the latest satellite-synchronized technology at Baselworld 2014. No matter where you are on earth, it adjusts to the current time zone and receives time [...]

Baseball MVP Miguel Cabrera Stars in Chrysler Ad Campaign

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Baseball MVP Miguel Cabrera Stars in Chrysler Ad Campaign

The Chrysler brand debuts three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air campaign, featuring baseball MVP Miguel Cabrera, takes its cue from the iconic poem “Casey at the Bat” by Ernest Thayer. The campaign launches in the U.S. this weekend (9/20). [...]

Nissan Launches “Tough Love” Marketing Campaign

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Nissan Launches “Tough Love” Marketing Campaign

Nissan will launch a new marketing campaign this week, starring iconic American rock and reality star Bret Michaels, for its line of rugged commercial vans. The comprehensive “Tough Love” digital and print effort breaks July 31st across a variety of social media and digital platforms, including AOL, Google, Fortune, Entrepreneur, Inc., Bizo, KKB, Edmunds, Cars [...]

Subaru Launches TV Ad Campaign for New Legacy

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Subaru Launches TV Ad Campaign for New Legacy

Subaru of America, Inc. (SOA) has debuted its advertising campaign for the launch of the all-new 2015 Subaru Legacy. The new work positions Legacy with mid-size sedan buyers as a smart alternative to the mainstream choices. The three national television spots – “Passengers,” “The Fix” and “Jr. Driver” – show how the Subaru brand values [...]

Actress Kelly Brook Stars in Skechers Campaign

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Actress Kelly Brook Stars in Skechers Campaign

Model, actress and television presenter Kelly Brook has signed on with Skechers to appear globally in the footwear company’s multi-platform marketing and social media campaigns through 2015. The British-born star will become a new face for Skechers women’s footwear collections. “It doesn’t get any bigger than Skechers when it comes to lifestyle footwear so I’m [...]

Supermodel Chrissy Teigen Features in XOXO Campaign

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Supermodel Chrissy Teigen Features in XOXO Campaign

Chrissy Teigen has been named the new face of XOXO. Teigen will be featured in the brand’s national ad campaign appearing in print, digital, OOH and in-store starting this August. The ad campaign features still images as well as a brand video developed by creative agency Work:Play Creative and photographed by Cathrine Westergaard at Milk [...]

LG ‘Inner Voice’ Campaign Celebrates Mom Confessions

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LG ‘Inner Voice’ Campaign Celebrates Mom Confessions

LG Electronics USA is launching a fresh new home appliance integrated marketing campaign titled “Mom’s Inner Voice,” celebrating today’s multi-tasking moms. This six-month LG campaign, created with Hill Holliday, features the real thoughts of moms expressed with humor, frankness and honesty by the voice of Leslie Mann. The integrated, multi-channel campaign engages LG’s key consumers [...]

Bridgit Mendler Kicks Off #BabySitIn Campaign

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Bridgit Mendler Kicks Off #BabySitIn Campaign

Actress and platinum-selling recording artist Bridgit Mendler has teamed up with Save the Children to launch #BabySitIn. It is a volunteer campaign for teens to help babies in the United States and around the world get a healthy start. Known for her star role on the Disney Channel’s Good Luck Charlie series, Mendler is also [...]

Speak Up Campaign to Prevent Violence

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Speak Up Campaign to Prevent Violence

The Brady Center to Prevent Gun Violence has launched a new public awareness campaign in concert with National Youth Violence Prevention Week, April 7-11. The campaign, called Speak Up, educates students about the important roles they can play in preventing violence. It includes public service announcements (PSAs), posters and poster contests, interactive BuzzFeed-style quizzes, pledge [...]

Boomer Launches “Phat Li” Marketing Campaign

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Boomer Launches “Phat Li” Marketing Campaign

Boomer, the bubblegum brand from Wrigley India, launched a new marketing campaign Tuesday led through a TVC and tag line: “Phat Li.” According to the company, “Phat” is the sound which emanates when the bubble bursts, and “Phat Li” denotes “pulling a gag.” RMN News Service Comments: In fact, Phat Li is a colloquial and [...]

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