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Renegades: Jeep Brand Marketing Campaign

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Renegades: Jeep Brand Marketing Campaign

The Jeep brand has launched its North America marketing campaign for the all-new 2015 Jeep Renegade through a music platform with KIDinaKORNER / Interscope Records beginning Friday, April 17. The 60-second launch commercial, “Renegades,” airing across television, is built around the original song “Renegades” by the Brooklyn indie rock band X Ambassadors (KIDinaKORNER / Interscope [...]

Hillary Clinton Ready to Launch Presidential Campaign

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Hillary Clinton Ready to Launch Presidential Campaign

By Rakesh Raman Former Secretary of State Hillary Clinton is expected to launch her U.S. Presidential campaign on Sunday. It’s believed that Clinton, a Democratic Presidential candidate, will make the announcement on microblogging site Twitter where she has over 3 million followers. According to a 2014 poll, Hillary Clinton is most likely to be the [...]

Earth Day Campaign to Save Sumatran Wildlife

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Earth Day Campaign to Save Sumatran Wildlife

Rainforest Trust, a nonprofit conservation organization focused on saving threatened land and endangered species, has announced its 2015 Earth Day campaign, which will focus on conserving threatened rainforest in central Sumatra. Working with local Sumatran partner Yayasan Konservasi Ekosistem Hutan Sumatera, Rainforest Trust will create three protected areas, totaling 200,396 acres that will conserve lowland [...]

PepsiCo Launches “Do the DEW” Campaign

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PepsiCo Launches “Do the DEW” Campaign

The global “Do the DEW” campaign features two creative films – for traditional and digital viewing and sharing. “Fireboard” – starring professional skateboarder Sean Malto – sparks a beach bonfire with a trick and twist. “Directions” follows Olympic snowboarder Scotty Lago and his birdseed trail from the snowy caps of Canada to a lively mountain [...]

WWE Brand Campaign: For the Hero in All of Us

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WWE Brand Campaign: For the Hero in All of Us

NBCUniversal and WWE will engage consumers through #MyHeroIs inviting fans to name their favorite WWE Superstars and share personal and inspirational stories of heroism. NBCUniversal and WWE unveiled Monday a brand campaign, “For The Hero In All of Us,” that will air across NBCUniversal’s network of two broadcast networks, 17 cable channels and more than [...]

Journalists Launch Campaign: Free Austin Tice

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Journalists Launch Campaign: Free Austin Tice

By Rakesh Raman Reporters Without Borders (RWB), a non-profit organisation based in France, has launched an online campaign #FreeAustinTice to get a kidnapped American journalist released. Austin Bennett Tice went to Syria in 2012 as a freelance journalist to report on the conflict there. Two days after his 31st birthday, on August 13, 2012, his [...]

Lexus Marketing Campaign for First-Ever NX Crossover

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Lexus Marketing Campaign for First-Ever NX Crossover

Today, Lexus debuts an integrated marketing campaign to launch a luxury crossover that goes beyond utility: the Lexus NX. The campaign illustrates how the 2015 NX goes beyond the capabilities of a typical SUV to offer urban consumers a stylish vehicle that fits their active lifestyle. The campaign will target a social, highly engaged youthful [...]

NBA All-Star Blake Griffin Stars in Kia Optima Ad Campaign

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NBA All-Star Blake Griffin Stars in Kia Optima Ad Campaign

NBA All-Star Blake Griffin and his comedic talents are back in a starring role in a series of new television commercials for Kia’s Optima midsize sedan. Continuing the signature, satirical comedy of previous efforts, Griffin is cast in the lead role for several big-budget action movies set in the Old West, ancient Rome and an [...]

Ad Campaign Captures Gisele Bundchen’s Inner Tomboy

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Ad Campaign Captures Gisele Bundchen’s Inner Tomboy

Stripped-down sensuality paired effortlessly with tailored menswear sets the “borrowed from the boys” tone for Stuart Weitzman’s Spring 2015 advertising campaign featuring Gisele Bundchen. A self-proclaimed tomboy in her real-life, Gisele’s relaxed approach to fashion provides the inspiration for the brand’s feminine-yet-masculine-themed campaign imagery. Shot by fashion photographer Mario Testino, the black-and-white ads embrace a [...]

Kia Motors’ #GivingTuesday Campaign to Support Schools

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Kia Motors’ #GivingTuesday Campaign to Support Schools

In support of #GivingTuesday, a global day dedicated to giving back, Kia Motors America (KMA) and DonorsChoose.org launched Tuesday their annual “citizen philanthropist” empowerment campaign to raise more than $1 million to support high-need public schools across the country before the end of the year. KMA will make a matching contribution for each donation to [...]

Citizen’s First Global Brand Campaign: Chasing Horizons

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Citizen’s First Global Brand Campaign: Chasing Horizons

Citizen Watch Co., Ltd embarks on a race against time in Chasing Horizons, the 84 year-old watchmaker’s first-ever global campaign. Citizen announced its 2014 flagship model Eco-Drive Satellite Wave F100 with the latest satellite-synchronized technology at Baselworld 2014. No matter where you are on earth, it adjusts to the current time zone and receives time [...]

Baseball MVP Miguel Cabrera Stars in Chrysler Ad Campaign

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Baseball MVP Miguel Cabrera Stars in Chrysler Ad Campaign

The Chrysler brand debuts three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air campaign, featuring baseball MVP Miguel Cabrera, takes its cue from the iconic poem “Casey at the Bat” by Ernest Thayer. The campaign launches in the U.S. this weekend (9/20). [...]

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