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Discover the Forest Ad Campaign Released

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Discover the Forest Ad Campaign Released

In an effort to motivate parents and tweens (ages 8-12) to spend more time outdoors and reconnect with nature, the U.S. Forest Service and the Ad Council launched Friday a new series of public service advertisements (PSAs) as an extension of their Discover the Forest campaign. The new PSAs are an extension of the Discover [...]

Pornhub Campaign to Crowdfund Sex Tape in Space

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Pornhub Campaign to Crowdfund Sex Tape in Space

Pornhub will reward all donations from fans and community members via a tiered prize list aimed at targeting porn enthusiasts who share the company’s vision for breaking down sexual barriers. Pornhub, an online destination for adult entertainment, announced Wednesday it has launched an Indiegogo campaign to crowdfund the first ever sex tape in space. The [...]

Gael Monfils Stars in Global Tennis Campaign

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Gael Monfils Stars in Global Tennis Campaign

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS brand name is derived. ASICS has launched its global tennis campaign, ‘It’s a tough game. Go smash it.’, starring top tennis player Gael Monfils in an ‘unexpected’ setting. The campaign, created by 180 Amsterdam, [...]

Renegades: Jeep Brand Marketing Campaign

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Renegades: Jeep Brand Marketing Campaign

The Jeep brand has launched its North America marketing campaign for the all-new 2015 Jeep Renegade through a music platform with KIDinaKORNER / Interscope Records beginning Friday, April 17. The 60-second launch commercial, “Renegades,” airing across television, is built around the original song “Renegades” by the Brooklyn indie rock band X Ambassadors (KIDinaKORNER / Interscope [...]

Hillary Clinton Ready to Launch Presidential Campaign

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Hillary Clinton Ready to Launch Presidential Campaign

By Rakesh Raman Former Secretary of State Hillary Clinton is expected to launch her U.S. Presidential campaign on Sunday. It’s believed that Clinton, a Democratic Presidential candidate, will make the announcement on microblogging site Twitter where she has over 3 million followers. According to a 2014 poll, Hillary Clinton is most likely to be the [...]

Earth Day Campaign to Save Sumatran Wildlife

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Earth Day Campaign to Save Sumatran Wildlife

Rainforest Trust, a nonprofit conservation organization focused on saving threatened land and endangered species, has announced its 2015 Earth Day campaign, which will focus on conserving threatened rainforest in central Sumatra. Working with local Sumatran partner Yayasan Konservasi Ekosistem Hutan Sumatera, Rainforest Trust will create three protected areas, totaling 200,396 acres that will conserve lowland [...]

PepsiCo Launches “Do the DEW” Campaign

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PepsiCo Launches “Do the DEW” Campaign

The global “Do the DEW” campaign features two creative films – for traditional and digital viewing and sharing. “Fireboard” – starring professional skateboarder Sean Malto – sparks a beach bonfire with a trick and twist. “Directions” follows Olympic snowboarder Scotty Lago and his birdseed trail from the snowy caps of Canada to a lively mountain [...]

WWE Brand Campaign: For the Hero in All of Us

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WWE Brand Campaign: For the Hero in All of Us

NBCUniversal and WWE will engage consumers through #MyHeroIs inviting fans to name their favorite WWE Superstars and share personal and inspirational stories of heroism. NBCUniversal and WWE unveiled Monday a brand campaign, “For The Hero In All of Us,” that will air across NBCUniversal’s network of two broadcast networks, 17 cable channels and more than [...]

Journalists Launch Campaign: Free Austin Tice

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Journalists Launch Campaign: Free Austin Tice

By Rakesh Raman Reporters Without Borders (RWB), a non-profit organisation based in France, has launched an online campaign #FreeAustinTice to get a kidnapped American journalist released. Austin Bennett Tice went to Syria in 2012 as a freelance journalist to report on the conflict there. Two days after his 31st birthday, on August 13, 2012, his [...]

Lexus Marketing Campaign for First-Ever NX Crossover

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Lexus Marketing Campaign for First-Ever NX Crossover

Today, Lexus debuts an integrated marketing campaign to launch a luxury crossover that goes beyond utility: the Lexus NX. The campaign illustrates how the 2015 NX goes beyond the capabilities of a typical SUV to offer urban consumers a stylish vehicle that fits their active lifestyle. The campaign will target a social, highly engaged youthful [...]

NBA All-Star Blake Griffin Stars in Kia Optima Ad Campaign

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NBA All-Star Blake Griffin Stars in Kia Optima Ad Campaign

NBA All-Star Blake Griffin and his comedic talents are back in a starring role in a series of new television commercials for Kia’s Optima midsize sedan. Continuing the signature, satirical comedy of previous efforts, Griffin is cast in the lead role for several big-budget action movies set in the Old West, ancient Rome and an [...]

Ad Campaign Captures Gisele Bundchen’s Inner Tomboy

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Ad Campaign Captures Gisele Bundchen’s Inner Tomboy

Stripped-down sensuality paired effortlessly with tailored menswear sets the “borrowed from the boys” tone for Stuart Weitzman’s Spring 2015 advertising campaign featuring Gisele Bundchen. A self-proclaimed tomboy in her real-life, Gisele’s relaxed approach to fashion provides the inspiration for the brand’s feminine-yet-masculine-themed campaign imagery. Shot by fashion photographer Mario Testino, the black-and-white ads embrace a [...]

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