The National Association of the Deaf (NAD) and PepsiCo (NYSE:PEP) announced Tuesday that after an extensive search actress Amber Zion has been selected to bring the beauty of American Sign Language (ASL) to one of the most popular sports and entertainment events of the year – Super Bowl Sunday. The National Football League and FOX [...]

Mountain Dew announced that professional skateboarder Sean Malto has officially signed with the Mountain Dew Skate Team. The Kansas native makes his debut as a member of the team on the street skate course at the Dew Tour’s San Francisco, Calif. stop from Oct. 10 – 13. “Sean is one of the best young skaters [...]

PepsiCo, Inc. (NYSE:PEP) today announced the appointment of Sanjeev Chadha to the position of Chief Executive Officer (CEO), Asia, Middle East and Africa (AMEA), effective immediately. In this role, Chadha will report to Chairman and CEO Indra K. Nooyi and oversee all aspects of PepsiCo’s AMEA business. Chadha most recently served as President, PepsiCo Middle [...]

This Fall, the Mountain Dew and Doritos brands of PepsiCo will give fans a chance to bid on thousands of Xbox One entertainment systems through the “Every 2 Minutes” online auction experience. Here’s how it works: Collect – Anyone who purchases specially marked Mountain Dew and Doritos products can collect the codes necessary to enter. [...]

Muller Quaker Dairy, a joint venture between PepsiCo, Inc. (NYSE: PEP) and Theo Muller Group, announced Monday the opening of its new yogurt manufacturing facility in Batavia, New York. The new facility, which will employ approximately 180 people, will serve as a national production and distribution center for Muller yogurt, which launched in select regional [...]

PepsiCo drink Mountain Dew announced it will premiere a new commercial on Saturday, October 20, marking the culmination of the DEWeezy Project, a partnership with Grammy Award-winning recording artist, Lil Wayne. In collaboration with the action sports youth development agency Stoked, the program enlisted 10 teens from the NYC area to work with brand and [...]

PepsiCo, Inc. (NYSE: PEP) and Theo Muller Group (“Muller”), a privately held dairy business in Germany, announced today their U.S. joint venture, Muller Quaker Dairy, to enter the U.S. dairy market in mid-July with premium yogurt products. These products — Muller Corner, Muller Greek Corner and Muller FrutUp — mark the first entry by either [...]

Mountain Dew has announced its partnership with Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises.” Inviting consumers deep into Gotham City through a digital experience, DEW will unveil exclusive content and storylines from “The Dark Knight Rises” before the film’s opening day, July 20. And DEW itself will take a dark spin – [...]

PepsiCo product Mountain Dew (DEW) today announced the launch of a new creative campaign that enlists famous members of the DEW family to show the world what it means to “DEW you.” The campaign features seven celebrities – music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul [...]

China seems to be the new battleground for the rival cola brands – PepsiCo and Coca-Cola. Close on the heels of latter’s foray to open its 42nd bottling plant located in Yingkou, Liaoning, the largest Coca-Cola production facility in China, today, March 31, PepsiCo said it has finalized an alliance with a local company, Tingyi. [...]

Doritos Dinamita rolled flavored tortilla chips, a spicier new offering debuted by PepsiCo’s Frito-Lay division today, March 29. Aimed at consumers looking to add a touch of spice to their snacking, Doritos Dinamita rolled flavored tortilla chips pack a zestier punch in flavors like Chile Limon and Nacho Picoso — all in a different shape [...]

PepsiCo, Inc. (NYSE: PEP) today announced a new global structure and strengthened management team — important steps in PepsiCo’s move to become a fully integrated, global food and beverage company. In the new structure, while the regions retain ownership of the P&L, PepsiCo’s global groups will work across the regions to fully leverage the power [...]