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Gatorade \ Lionel Messi \ PepsiCo
Lionel Messi Writes: Don’t Go Down
Lionel Messi and Gatorade – a division of PepsiCo – released Thursday the first of 10 handwritten letters from the FC Barcelona superstar and five-time World Player of the Year. The letters are supposed to offer words of hope, encouragement and perseverance to communities across the world. For ten consecutive weeks, Messi will send a [...]
Campaign \ DEW \ Hollywood \ PepsiCo
PepsiCo Launches “Do the DEW” Campaign
The global “Do the DEW” campaign features two creative films – for traditional and digital viewing and sharing. “Fireboard” – starring professional skateboarder Sean Malto – sparks a beach bonfire with a trick and twist. “Directions” follows Olympic snowboarder Scotty Lago and his birdseed trail from the snowy caps of Canada to a lively mountain [...]
Florida Georgia Line \ Mountain Dew \ PepsiCo \ Tour
Mountain Dew Welcomes Florida Georgia Line
PepsiCo brand Mountain Dew has announced a national partnership with Florida Georgia Line, establishing the beverage brand as a sponsor of the superstar duo’s 2015 Anything Goes worldwide headlining tour and the team of Tyler Hubbard and Brian Kelley as the newest members of DEW Nation. “Florida Georgia Line’s unique sound has progressed country music [...]
Latino \ Leadership \ PepsiCo \ Youth
PepsiCo Supports Latino Youth Leadership Development
The Congressional Hispanic Caucus Institute (CHCI) announced Monday a $2.5 million grant from the PepsiCo Foundation to further its mission of educating and training the next generation of Latino leaders. The historical and transformative grant represents the largest in CHCI’s nearly 40-year history and contributes to CHCI’s Comprehensive Campaign to create a 21st Century Leadership [...]
Actress \ Amber Zion \ PepsiCo \ Super Bowl
Actress Amber Zion’s Super Bowl Sign Language
The National Association of the Deaf (NAD) and PepsiCo (NYSE:PEP) announced Tuesday that after an extensive search actress Amber Zion has been selected to bring the beauty of American Sign Language (ASL) to one of the most popular sports and entertainment events of the year – Super Bowl Sunday. The National Football League and FOX [...]
Mountain Dew \ PepsiCo \ Sean Malto \ Skate
Sean Malto Joins Mountain Dew Skate Team
Mountain Dew announced that professional skateboarder Sean Malto has officially signed with the Mountain Dew Skate Team. The Kansas native makes his debut as a member of the team on the street skate course at the Dew Tour’s San Francisco, Calif. stop from Oct. 10 – 13. “Sean is one of the best young skaters [...]
Delhi \ Dubai \ PepsiCo \ Sanjeev Chadha
PepsiCo Names Sanjeev Chadha as CEO in Asia
PepsiCo, Inc. (NYSE:PEP) today announced the appointment of Sanjeev Chadha to the position of Chief Executive Officer (CEO), Asia, Middle East and Africa (AMEA), effective immediately. In this role, Chadha will report to Chairman and CEO Indra K. Nooyi and oversee all aspects of PepsiCo’s AMEA business. Chadha most recently served as President, PepsiCo Middle [...]
Doritos \ Mountain Dew \ PepsiCo \ Xbox One
PepsiCo Invites You to Win Xbox One
This Fall, the Mountain Dew and Doritos brands of PepsiCo will give fans a chance to bid on thousands of Xbox One entertainment systems through the “Every 2 Minutes” online auction experience. Here’s how it works: Collect – Anyone who purchases specially marked Mountain Dew and Doritos products can collect the codes necessary to enter. [...]
Dairy \ Muller Quaker \ PepsiCo \ Yogurt
PepsiCo in Muller Quaker Dairy Yogurt Facility
Muller Quaker Dairy, a joint venture between PepsiCo, Inc. (NYSE: PEP) and Theo Muller Group, announced Monday the opening of its new yogurt manufacturing facility in Batavia, New York. The new facility, which will employ approximately 180 people, will serve as a national production and distribution center for Muller yogurt, which launched in select regional [...]
Lil Wayne \ Mountain Dew \ PepsiCo
Mountain Dew’s New Commercial with Lil Wayne
PepsiCo drink Mountain Dew announced it will premiere a new commercial on Saturday, October 20, marking the culmination of the DEWeezy Project, a partnership with Grammy Award-winning recording artist, Lil Wayne. In collaboration with the action sports youth development agency Stoked, the program enlisted 10 teens from the NYC area to work with brand and [...]
European \ PepsiCo \ Theo Muller \ Yogurt
PepsiCo Brings European Yogurt to the U.S. Market
PepsiCo, Inc. (NYSE: PEP) and Theo Muller Group (“Muller”), a privately held dairy business in Germany, announced today their U.S. joint venture, Muller Quaker Dairy, to enter the U.S. dairy market in mid-July with premium yogurt products. These products — Muller Corner, Muller Greek Corner and Muller FrutUp — mark the first entry by either [...]
Mountain Dew \ PepsiCo \ The Dark Knight Rises \ Warner Bros.
The Dark Knight Rises with Mountain Dew
Mountain Dew has announced its partnership with Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises.” Inviting consumers deep into Gotham City through a digital experience, DEW will unveil exclusive content and storylines from “The Dark Knight Rises” before the film’s opening day, July 20. And DEW itself will take a dark spin – [...]
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