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Posted on October 19, 2012 | No CommentsPepsiCo drink Mountain Dew announced it will premiere a new commercial on Saturday, October 20, marking the culmination of the DEWeezy Project, a partnership with Grammy Award-winning recording artist, Lil Wayne. In collaboration with the action sports youth development agency Stoked, the program enlisted 10...
Posted on July 9, 2012 | No CommentsPepsiCo, Inc. (NYSE: PEP) and Theo Muller Group (“Muller”), a privately held dairy business in Germany, announced today their U.S. joint venture, Muller Quaker Dairy, to enter the U.S. dairy market in mid-July with premium yogurt products. These products — Muller Corner, Muller Greek Corner...
Posted on May 15, 2012 | No CommentsMountain Dew has announced its partnership with Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises.” Inviting consumers deep into Gotham City through a digital experience, DEW will unveil exclusive content and storylines from “The Dark Knight Rises” before the film’s opening day, July...
Posted on April 16, 2012 | No CommentsPepsiCo product Mountain Dew (DEW) today announced the launch of a new creative campaign that enlists famous members of the DEW family to show the world what it means to “DEW you.” The campaign features seven celebrities – music stars Lil Wayne, Jason Aldean and...
Posted on March 31, 2012 | No CommentsChina seems to be the new battleground for the rival cola brands – PepsiCo and Coca-Cola. Close on the heels of latter’s foray to open its 42nd bottling plant located in Yingkou, Liaoning, the largest Coca-Cola production facility in China, today, March 31, PepsiCo said...
Posted on March 29, 2012 | No CommentsDoritos Dinamita rolled flavored tortilla chips, a spicier new offering debuted by PepsiCo’s Frito-Lay division today, March 29. Aimed at consumers looking to add a touch of spice to their snacking, Doritos Dinamita rolled flavored tortilla chips pack a zestier punch in flavors like Chile...
Posted on March 12, 2012 | No CommentsPepsiCo, Inc. (NYSE: PEP) today announced a new global structure and strengthened management team — important steps in PepsiCo’s move to become a fully integrated, global food and beverage company. In the new structure, while the regions retain ownership of the P&L, PepsiCo’s global groups...
Posted on November 8, 2011 | No CommentsIn celebration of the launch of Call of Duty: Modern Warfare 3, and Mega XP packaging available exclusively at Walmart, Mountain Dew has announced a sweepstakes to reward its Mega Fans with the ultimate mega-gaming experience: a chance to play Call of Duty: Modern Warfare...
Posted on September 27, 2011 | No CommentsThe Doritos brand has kicked off the Crash the Super Bowl program with the contest grand prize: an opportunity to work on a future Doritos project with one of the hottest entertainment teams – the award-winning trio of Andy Samberg, Akiva Schaffer and Jorma Taccone...
Posted on May 17, 2011 | No CommentsPepsi announced Monday the launch of the first-ever Sabados de Verano music program, a 12-week free music entertainment summer series showcasing the hottest Latino acts including, Alacranes Musical, Belanova, K-Paz, Melina Leon and Tego Calderon and many more. Through the Sabados de Verano program, Pepsi...