A fashion-focused social network in India, Roposo.com, announced today a fashion study covering top cities of India. The Roposo.com Fashion Addict Index works at both city levels and the individual level. It announced the city-based ranks for July.
According to the company, the city index is based on the collective activity of Roposo.com active users from that city.
The parameter for rating cities and individuals are based on 2 key factors –
Curation of products in the form of lists: where users can create a curated collection of fashion products that could be the user’s own personal style, trend or wish list.
Appreciation by others: User’s activities as judged by other fashion lovers, which can be in the form of likes on her lists, comments and number of followers.
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