Top Nations of the World: 1. USA 2. Germany 3. UK

Top Nations of the World
Top Nations of the World

After being pushed off the number one position last year by Germany, the USA has this year taken back its position at the top of the Anholt-GfK Roper Nation Brands Index (NBI).

UK, in 3rd place, edges closer to the top and is followed by France. Further down the ranking, Ukraine and Russia achieve large reputation gains, while Greece stands alone in suffering a steep drop.

The study measures global perceptions of 50 developed and developing countries. It asks questions about 23 different national attributes, which are then combined into six overall dimensions on which the national image is based.

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Anholt-GfK Roper Nation Brands Index

Overall Brand Ranking 2015 (Top 10 of 50 Nations)

2015 rank ​Country ​2014 rank
​1 United States​ ​2
​2 ​Germany ​1
​3 ​United Kingdom ​3
​4 ​France ​4
​5 ​Canada ​5
​6 ​Japan ​6
​7 ​Italy ​7
​8 ​Switzerland ​8
​9 ​Australia ​9
​10 ​Sweden ​10

The 50 countries included in NBI 2015 are:

North America: The U.S., Canada, Puerto Rico

Western Europe: The UK, Germany, France, Italy, Spain, Ireland, Scotland, Sweden, Denmark, Holland, Switzerland, Finland, Austria, Greece, Flanders, Belgium

Central/Eastern Europe: Russia, Poland, Czech Republic, Hungary, Turkey, Ukraine

Asia-Pacific: Japan, South Korea, China, India, Thailand, Indonesia, Singapore, Taiwan, Australia, New Zealand

Latin America: Argentina, Brazil, Mexico, Chile, Peru, Colombia, Ecuador

Middle East/Africa: United Arab Emirates, Iran, Egypt, Saudi Arabia, South Africa, Kenya, Nigeria, Qatar.

Conducted annually, the Anholt-GfK Nation Brands Index measures the image of 50 countries, with respect to Exports, Governance, Culture, People, Tourism, Immigration, and Investment.

For the 2015 study, a total of 20,342 interviews were conducted in 20 major developed and developing countries.

RMN News

Rakesh Raman