Universal Getting Ready for its 100th Anniversary

Universal Pictures will mark its 100th anniversary in 2012, and will commemorate its centennial with a yearlong celebration honoring the studio’s rich film history and cultural legacy.

The campaign draws its inspiration from Universal’s diverse library of films, many of which will be highlighted throughout the year, and is designed to engage fans of all ages in the art of moviemaking.

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A significant element of the centennial includes the extensive restoration of 13 of the studio’s most beloved titles such as To Kill a Mockingbird, All Quiet on the Western Front, Jaws, The Sting, Out of Africa, Frankenstein and Schindler’s List.

Universal will reveal an updated animated logo tied to the centennial. The animated logo will make its first appearance in front of Dr. Seuss’ The Lorax at its premiere in February, and for that film’s U.S. theatrical release on March 2nd.

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Other activities surrounding the studio’s 100th anniversary include a social media campaign, special events, theme park activities, promotions and many surprises to engage fans throughout the yearlong celebration. 

“This is a proud moment for all of us who’ve had the privilege of working at Universal Pictures,” said Ron Meyer, Universal Studios president and COO.

“Our centennial is designed to bring special memories back to longtime movie lovers and fans, and to engage new audiences with our extraordinary library of films for the first time. Our goal, 100 years later, is to preserve, restore and continue the iconic legacy of this studio for generations to come.”

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Universal will be engaging fans across multiple social media platforms including Facebook, Twitter, Foursquare, Tumblr and Pinterest. A website is dedicated to all things related to the yearlong celebration of Universal’s 100th Anniversary. For more information, visit http://Universal100th.com.

On April 30, 1912, Universal Film Manufacturing Company filed its certificate of incorporation with the state of New York. In 1915, Carl Laemmle officially opened Universal City, a top film production facility in the world.

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Rakesh Raman