Universal Getting Ready for its 100th Anniversary

Universal Pictures will mark its 100th anniversary in 2012, and will commemorate its centennial with a yearlong celebration honoring the studio’s rich film history and cultural legacy.

The campaign draws its inspiration from Universal’s diverse library of films, many of which will be highlighted throughout the year, and is designed to engage fans of all ages in the art of moviemaking.

[ Also Read: Rattrap and the Jinni in the Future World ]

A significant element of the centennial includes the extensive restoration of 13 of the studio’s most beloved titles such as To Kill a Mockingbird, All Quiet on the Western Front, Jaws, The Sting, Out of Africa, Frankenstein and Schindler’s List.

Universal will reveal an updated animated logo tied to the centennial. The animated logo will make its first appearance in front of Dr. Seuss’ The Lorax at its premiere in February, and for that film’s U.S. theatrical release on March 2nd.

[ Also Read: Paramount Pictures Unveils its New Logo ]

Other activities surrounding the studio’s 100th anniversary include a social media campaign, special events, theme park activities, promotions and many surprises to engage fans throughout the yearlong celebration. 

“This is a proud moment for all of us who’ve had the privilege of working at Universal Pictures,” said Ron Meyer, Universal Studios president and COO.

“Our centennial is designed to bring special memories back to longtime movie lovers and fans, and to engage new audiences with our extraordinary library of films for the first time. Our goal, 100 years later, is to preserve, restore and continue the iconic legacy of this studio for generations to come.”

[ Also Read: How to Use Digital Media to Sell Movies ]

Universal will be engaging fans across multiple social media platforms including Facebook, Twitter, Foursquare, Tumblr and Pinterest. A website is dedicated to all things related to the yearlong celebration of Universal’s 100th Anniversary. For more information, visit http://Universal100th.com.

On April 30, 1912, Universal Film Manufacturing Company filed its certificate of incorporation with the state of New York. In 1915, Carl Laemmle officially opened Universal City, a top film production facility in the world.

Related posts:


What Future Computers Can Do for You
Norman Jay with Bacardi Mentors Music Talent
Katie Catches Blacky in Peace Forest
HGTV Opens Green Home Giveaway Contest
Must Have Wheat Thins in Super Bowl
Carmen Lights Up Sydney Harbour with Fireworks
Mary J. Blige to Release Her First Christmas Album
WrestleMania 30 at the Mercedes-Benz Superdome
How to Improve Public Relations (PR) Standards
Top 10 Specialty Food Trends Predicted for 2015
Custom Content Services