In the survey, nearly 60 percent of moms said fall and winter are the best time to conceive a baby. To help them chronicle each one of those 40 weeks, a women healthcare company Hologic has launched MamaMemoirs: The Journey from Due Date to Play Date, a multimedia online pregnancy journal.
The company says MamaMemoirs is a lighthearted, fresh and fun program with a serious goal in mind: to help women remain aware throughout their pregnancy of the importance of delivering as close as possible to their due date. It is available at http://mamamemoirs.com/
“Each and every one of the 40 weeks of pregnancy is vital, which is why it is so concerning that preterm birth has been on the rise in recent years,” says Ashley Roman, MD, FACOG, a faculty member at the New York University School of Medicine who specializes in high-risk obstetrics.
“This new online journal is a fun way for moms-to-be to chronicle their experiences while also keeping an eye on very serious health considerations.”
The survey, according to Hologic, asked 1,003 women who have been pregnant for their attitudes on conception and delivery.
Although the women agreed on the best time to conceive, there was less agreement on the best time to deliver.
Just 34 percent of moms correctly identified that delivery after 37 weeks of pregnancy is considered full-term and 25 percent said if given a choice, the “earlier the better” for the baby’s arrival.
Nearly three-quarters of the moms surveyed said they did not keep a pregnancy journal – with more than 40 percent saying they did not have enough time and 35 percent saying they wished they had kept a journal.
MamaMemoirs, says the company, puts the process online in a fun, efficient and fast program designed by the makers of the Lil Grams online baby books. The program is available on Facebook through the MamaMemoirs page.
MamaMemoirs guides moms-to-be through the creation of a keepsake journal using a variety of “grams” or entries that cover everything from the latest ultrasound photos to the most recent addition to the nursery.
The program is social media enabled, allowing moms to do everything from announcing the pregnancy to sharing the first photos from the hospital all from their MamaMemoirs dashboard. When their journal is complete, all the entries can be converted into a printed keepsake.
The survey of a random sample of 1,003 non-adoptive moms, aged 30-55, was conducted online by Impulse Research in September 2010. The findings were released Thursday, Oct. 14.
Hologic, Inc. is a leading developer, manufacturer and supplier of diagnostics products, medical imaging systems and surgical products for the healthcare needs of women.
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