Mishka, the talking Husky, is lending her voice to promote Purina Veterinary Diets’ FortiFlora Nutritional Supplement.
A new FortiFlora TV ad will debut on Thanksgiving during The National Dog Show Presented by Purina, airing on NBC at noon (all time zones). The effusive Mishka, whose YouTube videos have garnered more than 200 million views, stars in the ad.[ Also Read: Top Social Media Brand: Facebook or YouTube? ]
During the course of the 30-second advertisement, Mishka is able to express her full range of dramatic talents, first by channeling the plight of dogs experiencing digestive upset, then by voicing happiness and relief from feeling better with FortiFlora.
FortiFlora Nutritional Supplement contains a special strain of probiotics to promote intestinal health and balance. It is designed for dogs and cats with GI upset. The supplement, which is sprinkled on the dog or cat’s food, is available exclusively by prescription from veterinarians.[ Also Read: Digital World Getting Ready for Cats and Dogs ]
“Mishka has made a name for herself as a ‘talking’ dog, and her most well-known phrase is ‘I love you,'” says her owner, Matt Gardea, adding that Mishka offers this signature line at the end of the ad in appreciation for feeling better.
Unfortunately for many pets, such relief eludes them. Purina marketing manager Nancy Boyle cites a recent study by Purina revealing that almost one in every four pets had some kind of GI incident over the past year, whether it was a case of diarrhea, vomiting or poor appetite.[ Also Read: Here Comes Denise, Your Virtual Assistant ]
“GI problems stress both pets and their owners. We think this ad will be a fun and memorable way for owners to learn about how they can help their pets get back to being themselves,” she concludes.
One of the leading global players in the pet food industry, Nestle Purina PetCare produces Purina Veterinary Diets, nutritional aids formulated for the dietary management of dogs and cats with certain health problems.