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Gillette and McLaren Mercedes Launch Marketing Campaign

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Gillette and McLaren Mercedes Launch Marketing Campaign

Procter & Gamble’s (P&G) male grooming brand Gillette is enhancing its collaboration with McLaren Mercedes, one of the top teams in F1 history. The two brands are extending their partnership to bring to life a marketing campaign focused on Precision Engineering. The partnership covers the Europe, Middle East and Africa. The campaign will cover TV, [...]

Smirnoff Vodka: Exclusively For Everybody

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Smirnoff Vodka: Exclusively For Everybody

Smirnoff has created a digital film and six 30 second spots for the “The Party” which tells the story of two friends planning and hosting a party while poking fun at the elements that get in the way of honest, effortless good times. While house parties are always a good time for the many, Smirnoff [...]

Expensive Doll. After All, $300,000 Isn’t a Small Amount

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Expensive Doll. After All, $300,000 Isn’t a Small Amount

A new world record for an antique doll sold at auction was set this weekend when Theriault’s, a specialty auction house for antique childhood items, presented the highly sought after French character doll, circa 1916 by Albert Marque for bid. The doll realized $300,000 breaking the previous world record, according to Theriault’s. At the widely [...]

Michelle to Reveal Her Personal Things on Facebook. “I’m excited.”

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Michelle to Reveal Her Personal Things on Facebook. “I’m excited.”

“I know from experience that the best way to make it through life’s hiccups is to keep your head up, shrug it off and move on,” said Michelle Williams. “I’m excited to team up with Playtex Gentle Glide to share my strategies for overcoming life’s little stumbling blocks and encourage women everywhere to embrace their [...]

Maria Menounos Joins GLAM4GOOD Campaign

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Maria Menounos Joins GLAM4GOOD Campaign

Suave Professionals is partnering with GLAM4GOOD to provide makeovers for deserving women and bring a touch of glam to women everywhere. Women can receive samples to try for themselves and have the opportunity to gift them to others at Suave.com. With the new Suave Professionals Natural Infusion range; three salon-quality collections that are made with [...]

Love2Love: Coty’s Romantic Fragrance Collection

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Love2Love: Coty’s Romantic Fragrance Collection

The Love2Love fragrance collection was inspired by a spectrum of colors that express a woman’s joy and sheer happiness. Each feminine scent will speak to the woman who loves the idea of being in love. One spritz will make her smile as she imagines the exciting possibilities a new day could bring, Coty suggests. The [...]

How Swiss Watch Brands Plan to Use Google Glass

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How Swiss Watch Brands Plan to Use Google Glass

Google Glass enters the luxury timepiece market, as Swiss watch brands Frederique Constant and Alpina have incorporated the fledgling technology into their 2014 brand strategies. As part of the Official Google Glass Explorer Program, brands are laying a foundation that will forevermore change how luxury timepieces are merchandized, marketed, and shared. Executives from the luxury [...]

Nail Lacquer Collection to Celebrate Ford Mustang

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Nail Lacquer Collection to Celebrate Ford Mustang

OPI Products Inc., a subsidiary of COTY Inc., and Ford Motor Company announced Tuesday a collaboration featuring Ford Mustang. The popular pony car – celebrating its 50th anniversary in April – will serve as the inspiration for a line of OPI limited edition nail lacquers that will launch internationally in July. “OPI is thrilled to [...]

Kenneth Cole Introduces Mankind Fragrance

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Kenneth Cole Introduces Mankind Fragrance

Fashion designer Kenneth Cole has launched Mankind, a new fragrance for men. It was created by Claude Dir, Perfumer at Givaudan and Parlux Ltd. in collaboration with Kenneth Cole. Encased with leather and affixed with chrome bolts, it was personally selected by Kenneth himself. “The Mankind fragrance and concept is designed for the guy who [...]

Dodge Challenger R/T Shaker Ready to Roll Out

Dodge Challenger R/T Shaker Ready to Roll Out

The new Dodge Challenger R/T Shaker models with their functional throwback “Shaker” hoods are making their way to Dodge dealers. After it was initially introduced at the Specialty Equipment Market Association (SEMA) show in Las Vegas in November, according to the company, Dodge dealers ordered the entire production run for the 2014 Dodge Challenger R/T [...]

Fragrances for Men: Racing and Just Sport

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Fragrances for Men: Racing and Just Sport

LR Health & Beauty Systems is launching two new fragrances for men. “Just Sport” and “Racing” represent the new sports fragrances from the leading cosmetics manufacturer. “Just Sport” is the combination of sportiness, elegance and masculinity. Fresh citrus fruits, sharp notes of ginger and spicy cardamom are combined with notes of sensuous wood and musk [...]

How Dove Cares about Women’s Armpits

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How Dove Cares about Women’s Armpits

Unilever’s personal wash brand Dove feels that armpits are one of the most neglected body parts. Many women do not even think of their armpits as skin and, therefore, deprive them of the care and attention they give the rest of their bodies. Without even realizing it, Dove observes, women are damaging their underarms when [...]

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