Google Glass enters the luxury timepiece market, as Swiss watch brands Frederique Constant and Alpina have incorporated the fledgling technology into their 2014 brand strategies. As part of the Official Google Glass Explorer Program, brands are laying a foundation that will forevermore change how luxury timepieces are merchandized, marketed, and shared. Executives from the luxury [...]

OPI Products Inc., a subsidiary of COTY Inc., and Ford Motor Company announced Tuesday a collaboration featuring Ford Mustang. The popular pony car – celebrating its 50th anniversary in April – will serve as the inspiration for a line of OPI limited edition nail lacquers that will launch internationally in July. “OPI is thrilled to [...]

Fashion designer Kenneth Cole has launched Mankind, a new fragrance for men. It was created by Claude Dir, Perfumer at Givaudan and Parlux Ltd. in collaboration with Kenneth Cole. Encased with leather and affixed with chrome bolts, it was personally selected by Kenneth himself. “The Mankind fragrance and concept is designed for the guy who [...]

The new Dodge Challenger R/T Shaker models with their functional throwback “Shaker” hoods are making their way to Dodge dealers. After it was initially introduced at the Specialty Equipment Market Association (SEMA) show in Las Vegas in November, according to the company, Dodge dealers ordered the entire production run for the 2014 Dodge Challenger R/T [...]

LR Health & Beauty Systems is launching two new fragrances for men. “Just Sport” and “Racing” represent the new sports fragrances from the leading cosmetics manufacturer. “Just Sport” is the combination of sportiness, elegance and masculinity. Fresh citrus fruits, sharp notes of ginger and spicy cardamom are combined with notes of sensuous wood and musk [...]

Unilever’s personal wash brand Dove feels that armpits are one of the most neglected body parts. Many women do not even think of their armpits as skin and, therefore, deprive them of the care and attention they give the rest of their bodies. Without even realizing it, Dove observes, women are damaging their underarms when [...]

This Valentine’s Day, Avon launches the new sensual fragrances Avon Instinct for Her and Him with actress Megan Fox as the face of the scents. When asked about her perfect Valentine’s Day, Megan Fox reveals she’s not much for flowers or candy. Instead, the iconic beauty says she melts when her husband gives her sentimental [...]

Heineken has unveiled its latest global television ad campaign in the U.S., “The Odyssey,” celebrating the premise that every man is legendary at something. The premium beer brand has cast men with “unique skills” in its TVC to play the central protagonists. The ad follows the main character’s adventures aboard a cruise ship as he [...]

For the second year, Kate Upton will be the face of Sam Edelman’s spring advertising campaign. The campaign was shot by photographer Craig McDean on a private beach in California. Trey Laird directed the campaign styled by Karl Templer. “Kate is the model of the moment, and I’m thrilled to have her as the face [...]

Inspired by the Barbie brand tagline, “With Barbie, Anything is Possible,” the popular doll is debuting a new brand anthem to kick off 2014. The pop song will be voiced by all-girl group and music sensation Fifth Harmony. The partnership with Epic Records / SYCO recording artists Fifth Harmony includes the global debut of the [...]

Football players—Eric Decker and AJ McCarron—are partnering with AXE Hair to introduce a new line of gels. In a new AXE Hair video on the AXE YouTube Channel, Decker talks about some of the most awkward gelled looks he rocked in his younger years and how the new AXE Hair gels provide him with the [...]

Jim Beam, the world’s leading Bourbon, and actress Mila Kunis are teaming up to “make history” in 2014 and beyond. Kunis joins the Jim Beam family as a global partner and spokesperson, and will play a leading role in Jim Beam’s new Make History multi-media brand campaign that will reach more than 100 markets worldwide. [...]