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Love by Sofia Vergara: Only for Women

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Love by Sofia Vergara: Only for Women

Emmy award-winning actress, style icon and entrepreneur, Sofia Vergara’s newest fragrance Love By Sofia Vergara aims to add a sensual twist to a fragrance wardrobe. “I want my brand to reflect the many aspects of a woman’s life. Love is for the woman who truly enjoys being a woman…and loves who she is,” Sofia says. [...]

Disney Opens its First and Largest Store in Shanghai

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Disney Opens its First and Largest Store in Shanghai

Disney Store today opened the doors of its flagship store in the Lujiazui area of Pudong, Shanghai, China. The store is said to be the largest retail space of any Disney Store in the world featuring 5000 square meters of immersive shopping experiences, and also features an outdoor plaza. “We couldn’t be more delighted to [...]

LG Studio and Nate Berkus to ‘Re-Imagine’ Your Kitchen

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LG Studio and Nate Berkus to ‘Re-Imagine’ Your Kitchen

LG Electronics USA and designer Nate Berkus will help consumers ‘re-imagine’ their kitchen at Dwell on Design 2015, where LG will unveil new products from its LG Studio line of premium kitchen appliances. The show’s newly minted Re-Imagination Pavilion will feature appliances from LG Studio, for which Berkus serves as Artistic Advisor. LG is Premier [...]

L’Oreal Paris Call for Women of Worth Nominations

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L’Oreal Paris Call for Women of Worth Nominations

L’Oreal Paris Women of Worth launches its annual call for nominations to recognize inspiring women who are making a difference in communities. Now in its tenth year, Women of Worth embodies L’Oreal Paris’ brand philosophy “Because I’m Worth It,” and demonstrates the connection between giving back and igniting a sense of self worth. Over the [...]

Durex Goes Digital to Define the Future of Sex

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Durex Goes Digital to Define the Future of Sex

Leading condom brand Durex revealed Wednesday that it will launch into the digital marketplace with its new technology division, Durexlabs, ahead of a major announcement that could revolutionize sex lives. Durexlabs is the company’s first significant step into the digital field helping to embrace changing social behaviors and the paradigm of intimacy with mobile technology. [...]

Harley-Davidson Project LiveWire Goes Global

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Harley-Davidson Project LiveWire Goes Global

Riders around the world will have the chance to add their voices to help shape the future of Project LiveWire, Harley-Davidson’s first electric motorcycle, as the company’s Project LiveWire Experience tour expands globally in 2015. Select consumers in Asia, Europe, Canada, and the United States will have an opportunity to ride and provide feedback on [...]

Volvo Brings Self-Driving Cars to Real Traffic‬‬‬‬‬‬‬‬‬‬‬‬‬‬

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Volvo Brings Self-Driving Cars to Real Traffic‬‬‬‬‬‬‬‬‬‬‬‬‬‬

Volvo Cars presents a system solution that makes it possible to integrate self-driving cars into real traffic – with ordinary people in the driver’s seat. “We are entering uncharted territory in the field of autonomous driving,” says Dr Peter Mertens, senior VP – Research and Development of Volvo Car Group. “Taking the exciting step to [...]

Hyundai “Living the Royal Life” in India

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Hyundai “Living the Royal Life” in India

Leading car manufacturer Hyundai Motor India Ltd., announced Monday the launch of a coffee table book “Living the Royal Life” authored by Bob Rupani, an automotive journalist and author. Santa Fe, the driving partner of Bob Rupani, for this book covered the journey to capture the lifestyles of several Indian royal and noble families. The [...]

Under Armour Signs Tennis Player Andy Murray

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Under Armour Signs Tennis Player Andy Murray

Performance footwear, apparel, and equipment brand Under Armour announced Tuesday the addition of professional tennis player Andy Murray to its roster of world championship athletes. As part of the 4-year partnership, Murray will wear Under Armour apparel, footwear, and accessories and will be featured in marketing campaigns, will participate in global training and tennis activations, [...]

Supermodel Chrissy Teigen: This Is UGG.

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Supermodel Chrissy Teigen: This Is UGG.

The UGG brand (UGG), a division of Deckers Brands (NYSE: DECK), announced Friday the debut of its Winter 2015 “This Is UGG.” brand marketing campaign starring supermodel Chrissy Teigen and DJ Jack Guinness. For the latest iteration of “This Is UGG.” – a campaign designed to develop an emotional connection with consumers that transcends any [...]

Axe White Label to Help Guys “Feel Their Finest”

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Axe White Label to Help Guys “Feel Their Finest”

Axe, a men’s fragrance brand, introduces Axe White Label – a refined product line developed with complex fragrances, for today’s multi-faceted, sophisticated guy. With the White Label launch – centered on the idea that “how you feel says it all” – Axe is striking a broader take on confidence that reflects the mindset of the [...]

Tennis Star Rafael Nadal to Promote Tommy Hilfiger Underwear

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Tennis Star Rafael Nadal to Promote Tommy Hilfiger Underwear

The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE:PVH), announces that internationally renowned tennis star Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015. Both collections are available at Tommy Hilfiger stores globally, through select wholesale partners and [...]

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