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Harley-Davidson Project LiveWire Goes Global

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Harley-Davidson Project LiveWire Goes Global

Riders around the world will have the chance to add their voices to help shape the future of Project LiveWire, Harley-Davidson’s first electric motorcycle, as the company’s Project LiveWire Experience tour expands globally in 2015. Select consumers in Asia, Europe, Canada, and the United States will have an opportunity to ride and provide feedback on [...]

Volvo Brings Self-Driving Cars to Real Traffic‬‬‬‬‬‬‬‬‬‬‬‬‬‬

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Volvo Brings Self-Driving Cars to Real Traffic‬‬‬‬‬‬‬‬‬‬‬‬‬‬

Volvo Cars presents a system solution that makes it possible to integrate self-driving cars into real traffic – with ordinary people in the driver’s seat. “We are entering uncharted territory in the field of autonomous driving,” says Dr Peter Mertens, senior VP – Research and Development of Volvo Car Group. “Taking the exciting step to [...]

Hyundai “Living the Royal Life” in India

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Hyundai “Living the Royal Life” in India

Leading car manufacturer Hyundai Motor India Ltd., announced Monday the launch of a coffee table book “Living the Royal Life” authored by Bob Rupani, an automotive journalist and author. Santa Fe, the driving partner of Bob Rupani, for this book covered the journey to capture the lifestyles of several Indian royal and noble families. The [...]

Under Armour Signs Tennis Player Andy Murray

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Under Armour Signs Tennis Player Andy Murray

Performance footwear, apparel, and equipment brand Under Armour announced Tuesday the addition of professional tennis player Andy Murray to its roster of world championship athletes. As part of the 4-year partnership, Murray will wear Under Armour apparel, footwear, and accessories and will be featured in marketing campaigns, will participate in global training and tennis activations, [...]

Supermodel Chrissy Teigen: This Is UGG.

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Supermodel Chrissy Teigen: This Is UGG.

The UGG brand (UGG), a division of Deckers Brands (NYSE: DECK), announced Friday the debut of its Winter 2015 “This Is UGG.” brand marketing campaign starring supermodel Chrissy Teigen and DJ Jack Guinness. For the latest iteration of “This Is UGG.” – a campaign designed to develop an emotional connection with consumers that transcends any [...]

Axe White Label to Help Guys “Feel Their Finest”

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Axe White Label to Help Guys “Feel Their Finest”

Axe, a men’s fragrance brand, introduces Axe White Label – a refined product line developed with complex fragrances, for today’s multi-faceted, sophisticated guy. With the White Label launch – centered on the idea that “how you feel says it all” – Axe is striking a broader take on confidence that reflects the mindset of the [...]

Tennis Star Rafael Nadal to Promote Tommy Hilfiger Underwear

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Tennis Star Rafael Nadal to Promote Tommy Hilfiger Underwear

The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE:PVH), announces that internationally renowned tennis star Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015. Both collections are available at Tommy Hilfiger stores globally, through select wholesale partners and [...]

Ad Campaign Captures Gisele Bundchen’s Inner Tomboy

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Ad Campaign Captures Gisele Bundchen’s Inner Tomboy

Stripped-down sensuality paired effortlessly with tailored menswear sets the “borrowed from the boys” tone for Stuart Weitzman’s Spring 2015 advertising campaign featuring Gisele Bundchen. A self-proclaimed tomboy in her real-life, Gisele’s relaxed approach to fashion provides the inspiration for the brand’s feminine-yet-masculine-themed campaign imagery. Shot by fashion photographer Mario Testino, the black-and-white ads embrace a [...]

Meet the L’Oreal Paris’ Women of Worth. 10 Worthy Women

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Meet the L’Oreal Paris’ Women of Worth. 10 Worthy Women

L’Oreal Paris honored 10 women for their extraordinary contributions to their communities at the ninth annual Women of Worth celebration Tuesday night and recognized Phyllis Sudman, co-founder of Simon’s Fund, as the 2014 Women of Worth National Honoree. Inspired by L’Oreal Paris’ brand philosophy, “Because You’re Worth It,” the Women of Worth program shines a [...]

Guinness World Record for Most People Getting Facial

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Guinness World Record for Most People Getting Facial

The Himalaya Drug Company, India’s leading herbal health and personal care company, entered the Guinness World Record “for most people receiving a facial simultaneously.” The record was accomplished by completing 286 facials in Mumbai on Saturday. As part of the record setting activity, 286 students got a complete facial – starting with a cleansing, toning [...]

Budweiser Clydesdales to Return for Super Bowl 2015

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Budweiser Clydesdales to Return for Super Bowl 2015

Beer company Budweiser reveals that the Budweiser Clydesdales are not going anywhere. “We are excited to see exactly how much the Clydesdales can still touch the hearts and minds of our passionate fan base,” said Brian Perkins, vice president, Budweiser. “There have never been any plans to remove our beloved Budweiser Clydesdales from our brand [...]

Swarovski’s Photographic Project: Living Yangtze

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Swarovski’s Photographic Project: Living Yangtze

Swarovski has announced a major creative collaboration with the distinguished photographer Eric Valli. It aims to use film as a positive medium to generate empathy and awareness about the importance of clean, sustainable water sources. ‘Living Yangtze’, a photographic project which tells the stories of the communities living along the great Yangtze River, was previewed [...]

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