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Posted on May 18, 2013 | No CommentsCovergirl announced its first-ever major movie sponsorship of Lionsgate’s The Hunger Games: Catching Fire, scheduled for release in North American theaters on Nov. 22, 2013. Covergirl will launch an advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from...
Posted on May 14, 2013 | No CommentsTechnology company Panasonic today announced pricing and availability for the its new Breakfast Collection, a range of small kitchen appliances including a Toaster, Coffee Maker and Kettle. The Panasonic NT-ZP1 Toaster is designed with transparent glass and stainless steel. The toaster displays seven browning levels,...
Posted on May 14, 2013 | No CommentsLeading Lady, a Cleveland-based nursing bra and niche-intimate apparel company, announces the May 2013 launch of Loving Moments by Leading Lady available only at Walmart, bringing fashion and affordability to pregnant and breastfeeding moms. New and expectant moms want to keep their pre-pregnancy style and...
Posted on May 1, 2013 | No CommentsIn conjunction with the AXE Apollo Space Academy (A.A.S.A.), which will send 22 fans from around the world to space, the AXE brand is launching a new retail-focused program that will allow seven guys and/or girls to attend Space Camp for a chance to participate...
Posted on April 26, 2013 | No CommentsFrom May 13-19, craft beer connoisseurs and beginners alike will come together for the eighth annual celebration of American Craft Beer Week (ACBW). With the tagline “Big Week, Small Breweries,” ACBW is an opportunity to toast the more than 2,400 small and independent American craft...
Posted on April 11, 2013 | No CommentsWave Vodka has created some frozen drink recipes showcasing its portfolio, including new flavors Chocolate Covered Pretzel and Frosted Cinnamon Bun, plus Cake, Cherry, Coconut, and Whipped Cream. “Consumers continue to crave new and fun ways to drink flavored vodkas,” said Tracey Clapp, marketing director,...
Posted on April 10, 2013 | No CommentsThis year, the Gerber brand celebrates 85 years of helping parents raise happy, healthy babies. The brand was created by Dorothy and Dan Gerber – two parents who sought a better, more convenient way to nourish their children. Parents can feel proud that they are...