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#Heineken100 Launched

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#Heineken100 Launched

Heineken, a leading international brewer, launches its “#Heineken100″ initiative, a product collaboration and seeding program. This year’s program marks the third in partnership with Chris Gibbs, owner of the retail outpost Union Los Angeles. In its fifth year, the 2014 program will get three new brand partners: premium leather goods brand Parabellum; high-end eyewear label [...]

Citizen’s First Global Brand Campaign: Chasing Horizons

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Citizen’s First Global Brand Campaign: Chasing Horizons

Citizen Watch Co., Ltd embarks on a race against time in Chasing Horizons, the 84 year-old watchmaker’s first-ever global campaign. Citizen announced its 2014 flagship model Eco-Drive Satellite Wave F100 with the latest satellite-synchronized technology at Baselworld 2014. No matter where you are on earth, it adjusts to the current time zone and receives time [...]

How Pallavi Got the Chance to Work with Sexual Wellbeing Brand Durex

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How Pallavi Got the Chance to Work with Sexual Wellbeing Brand Durex

After 2 months of screening process, RB India and Durex announced Wednesday the winner of RB Mavericks 2014 – the 8th Annual Case Study Competition of RB. Pallavi Chakravorty from IIT-Madras rose up to the grand challenge and outshined over 1,000 applicants to win the coveted title. Pallavi Chakravorty won the grand prize of securing [...]

Mercedes-Benz Announces Pricing for New Car Models

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Mercedes-Benz Announces Pricing for New Car Models

Mercedes-Benz has announced pricing on its most exclusive model, the S-Class Coupe. Launching in mid-October, the S-Class Coupe will start at $119,500 for the S550 4MATIC Coupe and $160,900 for the S63 AMG 4MATIC Coupe. The rear-wheel drive V12-powered S65 AMG Coupe launches in December and is priced at $230,900. All prices exclude $925 destination [...]

Kiyaa Fashion Doll Launched in India

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Kiyaa Fashion Doll Launched in India

Hyderabad’s startup Shel Studio has introduced “Kiyaa”—a fashion doll in India. ‘Kiyaa’, means cooing of the bird in Sanskrit language. The doll has realistic Indian face, features and contemporary teenager characteristics. It is a premium Doll with Indian heart and soul that engages to impart values, culture and history to children, says the company. “It [...]

The New BMW X3 Debuts in India

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The New BMW X3 Debuts in India

The new BMW X3 was launched Thursday at Deutsche Motoren, the BMW dealership in Noida, India. It is locally produced at the BMW Plant Chennai in a diesel variant and is now available at BMW dealerships across India. “The new BMW X3 is the embodiment of independence,” believes Philipp von Sahr, president, BMW Group India. [...]

World-Première: The All-New Volvo XC90

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World-Première: The All-New Volvo XC90

Volvo Cars unveiled today its all-new Volvo XC90, a seven seat SUV with safety features, new powertrain technologies, a combination of power and fuel efficiency, and attractive interior finish. Three years in the making and part of a USD 11bn investment programme, the new XC90 marks the beginning of a new chapter in Volvo history, [...]

Arvind Announces Tie Up with The Children’s Place

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Arvind Announces Tie Up with The Children’s Place

Arvind Lifestyle Brands Ltd. in India announced today it has entered into a franchise agreement with The Children’s Place, a children’s specialty apparel retailer in North America. Arvind Lifestyle is expected to open 50 stores over time beginning in the fall of 2015. “We are excited to be partnering with Arvind, which has a proven [...]

Grey Goose Vodka Presents Grey Goose VX

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Grey Goose Vodka Presents Grey Goose VX

Grey Goose vodka announces the introduction of a new spirit – Grey Goose VX (Vodka Exceptionnelle) — in the US market. An exclusive edition of Grey Goose inspired by the spirit making traditions of its creator and Maître de Chai François Thibault, VX is finished with a hint of Cognac, resulting in a spirit that [...]

Volvo XC90 Built with New Scalable Product Architecture

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Volvo XC90 Built with New Scalable Product Architecture

Volvo’s all-new XC90 – which will be launched in two weeks’ time in Stockholm – will be the first car in its range to be built on the Scalable Product Architecture (SPA) modular chassis technology developed in-house. SPA has been under in-house development at Volvo for the past four years and is the cornerstone of [...]

New BMW Launched at BMW India Bridal Fashion Week

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New BMW Launched at BMW India Bridal Fashion Week

The new BMW 7 Series Signature was launched at the BMW India Bridal Fashion Week 2014. The new BMW 7 Series Signature was unveiled at the exclusive ‘BMW Fashion Show’ presented by Suneet Varma, a leading Indian fashion designer. BMW made this announcement today, August 11. The new BMW 7 Series Signature is available at [...]

Legends of the Autobahn: Mercedes-Benz, BMW, Audi

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Legends of the Autobahn: Mercedes-Benz, BMW, Audi

The Mercedes-Benz Club of America (MBCA) will team-up with the BMW Car Club of America and Audi Club North America on Friday, August 15 to co-host Legends of the Autobahn 2014 — a one-day auto festival showcasing the very best of German automotive engineering. Now in its fifth year, and with several thousand visitors expected, [...]

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