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Gillette and McLaren Mercedes Launch Marketing Campaign

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Gillette and McLaren Mercedes Launch Marketing Campaign

Procter & Gamble’s (P&G) male grooming brand Gillette is enhancing its collaboration with McLaren Mercedes, one of the top teams in F1 history. The two brands are extending their partnership to bring to life a marketing campaign focused on Precision Engineering. The partnership covers the Europe, Middle East and Africa. The campaign will cover TV, [...]

Monique Lhuillier Reveals the Qualities of Platinum Jewelry

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Monique Lhuillier Reveals the Qualities of Platinum Jewelry

Platinum Guild International USA (PGI-USA) has announced a new partnership with premier bridal, fashion and jewelry designer Monique Lhuillier to support and promote everlasting platinum jewelry. “Our partnership with Monique Lhuillier is one of our most exciting initiatives to date,” says PGI-USA’s president Huw Daniel. An icon in her industry, Monique is revered internationally for [...]

Kari Was Busy with Hollywood Celebs. Then This Call from L’Oreal Paris.

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Kari Was Busy with Hollywood Celebs. Then This Call from L’Oreal Paris.

Kari Hill works out of the famed Meche Salon in the heart of Beverly Hills, CA. She balances her busy salon schedule with client house calls and hair color work for red carpet events, premieres, film, TV and print. She resides in Newhall, CA with her husband and teenage daughter. Then the leading global beauty [...]

Smirnoff Vodka: Exclusively For Everybody

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Smirnoff Vodka: Exclusively For Everybody

Smirnoff has created a digital film and six 30 second spots for the “The Party” which tells the story of two friends planning and hosting a party while poking fun at the elements that get in the way of honest, effortless good times. While house parties are always a good time for the many, Smirnoff [...]

WATCH: Supermodel Miranda Kerr in Takano Yuri Campaign

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WATCH: Supermodel Miranda Kerr in Takano Yuri Campaign

Leading Japanese aesthetic salon Takano Yuri launches its new creative campaign featuring supermodel Miranda Kerr, with a television spot and various print media for the Japanese market. The work was produced by Takano Yuri’s new creative agency, The Woo, in partnership with Route American Sports. The Woo is an independent ideas agency that specializes in [...]

Gorgeous Exhibition Explores the Extremes of Beauty

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Gorgeous Exhibition Explores the Extremes of Beauty

A selection of 72 artworks drawn from the collections of the Asian Art Museum and the San Francisco Museum of Modern Art (SFMOMA) challenges visitors to confront the extremes and the ambiguities of beauty in the special exhibition Gorgeous. On view June 20 through Sept. 14, 2014, at the Asian Art Museum, the exhibition is [...]

Latin Superstar Paulina Rubio’s JustFab Collection

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Latin Superstar Paulina Rubio’s JustFab Collection

Leading fashion subscription e-commerce site JustFab steps into spring with Latin superstar Paulina Rubio’s new women’s shoe and handbag collection, available exclusively on JustFab.com. JustFab’s partnership with the international pop star and fashion influencer was first announced in 2013 with the debut of her Fall collection. This season, Rubio welcomes the warm weather with 10 [...]

WATCH: How Beautiful Female Feet Display Women’s Footwear

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WATCH: How Beautiful Female Feet Display Women’s Footwear

Yellow Box is a leading women’s footwear wholesaler most notably recognized for its jeweled sandals for women. The brand says it has a loyal following among women and girls who love the brand’s unique comfort and trendsetting fashion. Now the Affiliated Business Group (ABG), a division of DSW Inc. (NYSE: DSW) and Yellow Box Corporation, [...]

Crystal Adventure for HBO’s TV Series Game of Thrones

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Crystal Adventure for HBO’s TV Series Game of Thrones

While fans immerse themselves in the fourth season of HBO’s Game of Thrones television series, Crystal Cruises is unveiling a new Thrones-focused Crystal Adventure in the show’s key filming location, Northern Ireland. Crystal guests will explore several production locations near Belfast, where they will step into mythical medieval life, shooting arrows, taking photographs with show [...]

Bridgit Mendler Kicks Off #BabySitIn Campaign

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Bridgit Mendler Kicks Off #BabySitIn Campaign

Actress and platinum-selling recording artist Bridgit Mendler has teamed up with Save the Children to launch #BabySitIn. It is a volunteer campaign for teens to help babies in the United States and around the world get a healthy start. Known for her star role on the Disney Channel’s Good Luck Charlie series, Mendler is also [...]

World’s Top Destinations Revealed: Where Do You Want to Go?

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World’s Top Destinations Revealed: Where Do You Want to Go?

Leading travel site TripAdvisor today announced the winners of its Travelers’ Choice awards for Destinations. The sixth annual awards honor nearly 500 destinations including the winners for the top spots in the world, and individual lists for Africa, Asia, Australia, Canada, the Caribbean, Central America, Europe, China, Middle East, Russia, South America, the South Pacific, [...]

Kohl’s Embraces the Power of “Yes” with #FindYourYes

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Kohl’s Embraces the Power of “Yes” with #FindYourYes

A 60-second commercial, featuring Vera Wang, unveils the “Yes” campaign using striking visuals and artists’ renderings of the letters “Y,” “E,” and “S.” The spot tells the story of what “Yes” means at Kohl’s: “The things that matter most in this world are the things that inspire us. To the things that matter most to [...]