Citi Plans to Woo Holiday Buyers with Card Wins

Citi, a leading global financial services company, has launched a promotion to give thousands of its customers the chance to win a prepaid card worth up to $10,000 – just for shopping for the holidays.

Starting this week, Citi customers can register their eligible Citi credit card or debit card for the Citi Holiday Sweepstakes at stories.citi.com.

Every time customers use their registered card for eligible purchases from Nov. 15 through Dec. 31, 2010, they’ll get a chance to win a prepaid card ranging in value from $10 to $10,000.

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“The holidays are a wonderful time to give back, and at Citi we are committed to rewarding our customers for their business,” said Terry O’Neil, executive VP, Citi Cards.

“This promotion is our way of thanking our customers by giving them a chance to get a little something extra for using their Citi card during the holidays.”

In addition, Citi will also give back with a U.S. initiative to support Toys for Tots through its newly launched Facebook page.

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The Citi Facebook page will support Toys for Tots, by encouraging consumers to post a story about a favorite childhood toy they received as a child. For each story posted, Citi will donate $10 to Toys for Tots, up to $100,000.

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To submit a story and become a part of the Toys for Tots campaign, you can visit www.facebook.com/citibank.

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Rakesh Raman