Gillette, the world’s leading male grooming brand, has announced a partnership with three entertainment icons to unveil a precision styling tool for men with facial hair – Gillette Fusion ProGlide Styler.
Musician and fashion designer André 3000 Benjamin, actor Gael García Bernal and Academy Award-winning actor Adrien Brody will serve as brand ambassadors to help Gillette celebrate the individuality of men with facial hair.
Recent research conducted by Gillette reveals that facial hair styling is a common practice undertaken by nearly 40 percent of men in North America and that this process is critical in defining their look.
Most of these men purchase a myriad of products including scissors, trimmers and razors to tackle what they consider to be a complicated and frustrating grooming process.
To address the needs of these men, Procter & Gamble (P&G) assembled a team of scientists from two world-leading grooming brands – Braun and Gillette – with the common goal of developing a precise 3-in-1 solution for men’s facial hair styling needs.
Gillette Fusion ProGlide Styler combines Braun’s trimming technology with Gillette’s most advanced blade technology helping men trim evenly, shave closely and edge accurately – so they can master their facial hair style with ease.
The eclectic trio selected to debut the Gillette Fusion ProGlide Styler were chosen because they best represent “Masters of Style” – true facial hair stylers who have tremendous talent, a strong sense of self, depth of character, and authentic style.
All three men will appear in an integrated marketing campaign, including television and print advertising, digital media and public relations, beginning in February 2012.
The Fusion ProGlide Styler and Gillette Fusion ProGlide Clear Shave Gel will be available in a broad range of traditional and online retail outlets in North America beginning in February. The Fusion ProGlide Styler will have a suggested retail price of $19.99 and the Gillette Fusion ProGlide Clear Shave Gel will have a suggested retail price of $3.99.
In the picture above: The Gillette ‘Masters of Style’: Andre “3000″ Benjamin, Adrien Brody and Gael Garcia Bernal.
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