Justin Bieber in Text Responsibly Campaign

Two-time Grammy nominated singer, songwriter Justin Bieber and mobile applications software company PhoneGuard have announced the July 19 launch of their Text Responsibly campaign.

It is launched through the use of PhoneGuard’s free Drive Safe phone application, which disables the texting, emailing and keyboard functions of a mobile phone while in a vehicle moving faster than 10 miles per hour.

As an advocate of responsible texting, Justin and PhoneGuard have joined forces with the Remember Alex Brown Foundation to create a dialogue with teens and their parents to raise awareness of the issue.

The Remember Alex Brown Foundation was established by the family of Alex Brown, a high school senior who tragically lost her life in 2009 while texting and driving.

The multi-faceted campaign features video footage of Justin, who informs drivers that they are more important than any text will ever be, as well as footage of the sweepstakes.

Every driver that downloads the free Drive Safe application is entered into a sweepstakes to win a Justin Bieber-signed jacket from his concert tour. Additional video footage details the Brown family’s tragic loss and the importance of responsible texting.

Photography featuring still images of Justin Bieber, the Brown family and the PhoneGuard team with Justin is also part of the campaign, while quotes directly from Justin reiterate his partnership with PhoneGuard and his dedication to responsible texting and the Remember Alex Brown Foundation.

“This is a cause that’s really important to me, and I know affects a lot of my fans,” Justin Bieber said. “That’s why I decided to work with PhoneGuard, because we share the same vision and goal. It’s simple: text responsibly.”

Available for Blackberry and Android smart phones, the Drive Safe application enables global positioning satellite (GPS) tracking to calculate the speed of travel while a vehicle is in motion.

Once vehicle speed reaches 10 miles per hour, the application locks the phone’s keyboard, preventing the user from emailing, surfing the web or texting while driving.

RMN News

Rakesh Raman