Anthem Blue Cross and the California Governor’s Council on Physical Fitness and Sports have launched the fifth annual Anthem Blue Cross Live Like a Champion Tour.
It is a California-based statewide traveling community outreach campaign that encourages children to become physically active and empowers them to make healthy lifestyle choices now and in the future.
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The tour features interactive sports-themed activities, and will visit communities through the end of the calendar year.
Professional athletes associated with the tour plan to make personal appearances at select tour events. They include skateboarder Tony Hawk, boxing champion and health and fitness advocate Laila Ali, World Cup and Olympic soccer champion Julie Foudy, and surfing sensation Bobby Martinez.
Additionally, Anthem Blue Cross and the Governor’s Council will present $5,000 worth of fitness and exercise equipment to select schools across the state that have embraced the tour.
The tour uses interactive games and challenging sports-themed activities to help children bring out their “inner champion.”
The 15-week program is traveling to schools, local community and special events, Boys and Girls Clubs and other after-school program locations throughout the state of California, and is dedicated to serving the state’s underserved communities.
“Encouraging healthy eating and activity routines can help children stay healthy and focused. Research shows that active and well-nourished children have stronger bones and muscles, higher self-esteem and improved performance at school,” said Harvinder Sareen, director of clinical programs, Anthem Blue Cross, the state’s health coverage provider.
The information was released Tuesday, Oct. 5.