DreamWorks Animation SKG and Zynga have announced that tomorrow (Nov. 4), Megamind, the self-described “incredibly handsome master of all villainy,” will become a neighbor to all 17 million game players on FarmVille.
Megamind himself will launch his very own “Mega-Farm,” a brand new themed landmark within the popular social game that incorporates the storyline and characters from the studio’s upcoming feature film, Megamind, which opens in theaters this Friday, Nov. 5.
DreamWorks is taking various steps to promote its film. It has also announced its megaslate of marketing, licensing and promotional partners in support of the studio’s upcoming feature film release Megamind. (Read: DreamWorks Rolls Out Marketing Plan for Megamind)
And FarmVille is being used by companies to promote their brands. The Farmers Insurance Group of Companies, for example, announced that it is extending its partnership with Zynga, the maker of FarmVille.
For a ten-day period, Farmers began offering FarmVille players a likeness of its Farmers Insurance Airship, a 246-foot-long Zeppelin.
When players placed the Farmers Airship on their virtual farm, they received free “wither protection” for their crops. (Read: Farmers Airship on FarmVille Facebook Game)
“We’re excited to bring one of the most highly anticipated films of the year to FarmVille and create a unique entertainment experience for FarmVille players worldwide,” said Manny Anekal, global director of Brand Advertising at Zynga, which is a leading social game developer.
This 24-hour collaboration marks the first-ever feature film integration in FarmVille. The “Mega-Farm” will feature a unique experience using branded content from DreamWorks Animation’s film, including one of Megamind’s most brilliant contraptions.
Two special items will be available to those who visit Megamind’s farm, a special “Mega-Grow” formula which helps players to instantly grow crops without wilting and a collectable decorative item for players to feature in their very own farms.
“FarmVille’s extraordinary reach in the social media and gaming space is unparalleled and we are thrilled to work with Zynga to bring Megamind into their online world,” said Anne Globe, head of Worldwide Marketing for DreamWorks Animation.
“Through this first-of-its-kind global collaboration, we look forward to reaching movie lovers and FarmVille fans in innovative and engaging ways on their very own farms starting tomorrow.”