The Farmers Insurance Group of Companies has announced that it is extending its partnership with Zynga, the maker of FarmVille, a popular game on Facebook with over 60 million monthly players.
For a ten-day period beginning October 18, 2010, Farmers began offering FarmVille players a likeness of its Farmers Insurance Airship, a 246-foot-long Zeppelin.
When players placed the Farmers Airship on their virtual farm, they received free “wither protection” for their crops.
“This promotion has been wildly successful,” said Marc Zeitlin, VP of eBusiness for Farmers Insurance Group.
“Millions of FarmVille players have placed the Farmers Airship over their farms, benefiting from Farmers protecting their virtual assets just as it offers protection for their real-life assets.”
In response to this demand, Farmers has secured a permanent place for the Airship for everyone who downloaded it during the 10-day event. While “wither protection” is no longer included, it certainly could return down the road.
This is the first time an insurance company has been featured within internet Social Gaming, says Farmers Insurance Group.
“The real Farmers Airship is a head-turner, and we’re excited that so many FarmVille players share our enthusiasm for it,” said Kevin Kelso, chief marketing officer for Farmers Insurance Group.
“It was really planned as a 10-day event, but after so many people added it to their farms, we hated to disappoint them by having it fly away — so we’re keeping it out there.”
Farmers recently announced that FarmVille followers will have a chance to experience part of their virtual life in real life, by entering a sweepstakes for a ride on the Farmers Airship.
During a sweepstakes running from October 1, 2010 to November 15, 2010 on Farmers’ Facebook page, fans can win a ride for themselves and a companion on the world’s largest airship.
To enter, you can go to facebook.com/farmersinsurance.
Photo courtesy: Farmers Insurance Group