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Supermodel Chrissy Teigen Features in XOXO Campaign

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Supermodel Chrissy Teigen Features in XOXO Campaign

Chrissy Teigen has been named the new face of XOXO. Teigen will be featured in the brand’s national ad campaign appearing in print, digital, OOH and in-store starting this August. The ad campaign features still images as well as a brand video developed by creative agency Work:Play Creative and photographed by Cathrine Westergaard at Milk [...]

LG ‘Inner Voice’ Campaign Celebrates Mom Confessions

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LG ‘Inner Voice’ Campaign Celebrates Mom Confessions

LG Electronics USA is launching a fresh new home appliance integrated marketing campaign titled “Mom’s Inner Voice,” celebrating today’s multi-tasking moms. This six-month LG campaign, created with Hill Holliday, features the real thoughts of moms expressed with humor, frankness and honesty by the voice of Leslie Mann. The integrated, multi-channel campaign engages LG’s key consumers [...]

Bridgit Mendler Kicks Off #BabySitIn Campaign

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Bridgit Mendler Kicks Off #BabySitIn Campaign

Actress and platinum-selling recording artist Bridgit Mendler has teamed up with Save the Children to launch #BabySitIn. It is a volunteer campaign for teens to help babies in the United States and around the world get a healthy start. Known for her star role on the Disney Channel’s Good Luck Charlie series, Mendler is also [...]

Speak Up Campaign to Prevent Violence

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Speak Up Campaign to Prevent Violence

The Brady Center to Prevent Gun Violence has launched a new public awareness campaign in concert with National Youth Violence Prevention Week, April 7-11. The campaign, called Speak Up, educates students about the important roles they can play in preventing violence. It includes public service announcements (PSAs), posters and poster contests, interactive BuzzFeed-style quizzes, pledge [...]

Boomer Launches “Phat Li” Marketing Campaign

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Boomer Launches “Phat Li” Marketing Campaign

Boomer, the bubblegum brand from Wrigley India, launched a new marketing campaign Tuesday led through a TVC and tag line: “Phat Li.” According to the company, “Phat” is the sound which emanates when the bubble bursts, and “Phat Li” denotes “pulling a gag.” RMN News Service Comments: In fact, Phat Li is a colloquial and [...]

Campaign Highlights Argentina’s Contempt for U.S. Courts

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Campaign Highlights Argentina’s Contempt for U.S. Courts

The America Task Force Argentina (ATFA) released an ad Wednesday showing “Argentina’s ongoing, massive violations of U.S. and international law.” The ad specifically depicts the February 2013 incident in which Argentina told a panel of U.S. Court of Appeals judges that it would disregard orders from that court. According to ATFA, the courtroom exchange was [...]

PBS KIDS Kicks off “Explore the Outdoors” Initiative

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PBS KIDS Kicks off “Explore the Outdoors” Initiative

PBS KIDS and the National Recreation and Park Association (NRPA) have announced the annual Explore the Outdoors campaign, which encourages families to celebrate nature and the outdoors this spring. Starting April 7, PBS KIDS kicks off Earth Month with themed on-air programming and online and mobile content. Families will have the option to continue their [...]

Heineken Launches The Odyssey TV Campaign

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Heineken Launches The Odyssey TV Campaign

Heineken has unveiled its latest global television ad campaign in the U.S., “The Odyssey,” celebrating the premise that every man is legendary at something. The premium beer brand has cast men with “unique skills” in its TVC to play the central protagonists. The ad follows the main character’s adventures aboard a cruise ship as he [...]

Heineken’s “Dance More, Drink Slow” Campaign

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Heineken’s “Dance More, Drink Slow” Campaign

Beer brand Heineken launched Monday ‘Dance More, Drink Slow,’ a partnership with Dutch DJ Armin van Buuren to make moderate consumption aspirational. The movement, socialized as #DMDS, is the natural progression of Heineken’s belief that one should always be ready to maximize what the night brings. The movement is brought to life through “The Experiment,” [...]

David Beckham Bodywear Campaign for Super Bowl

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David Beckham Bodywear Campaign for Super Bowl

H&M, Hennes & Mauritz AB (H&M) announces its return to the Super Bowl with a new David Beckham Bodywear campaign. In anticipation of the commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store, says the company. H&M will unveil a 30-second David Beckham TV spot featuring technology [...]

MBNA Launches New TV Ad Campaign

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MBNA Launches New TV Ad Campaign

MBNA Limited, a wholly owned subsidiary of Bank of America Corporation (NYSE: BAC), has launched a new TV advertising campaign, entitled ‘Seasons’. The campaign, which consists of a 30-second TV spot, focuses on MBNA’s longest balance transfer credit card, which offers eligible new customers zero percent interest on balance transfers and money transfers for up [...]

Santa’s Sleigh in Honda’s Holiday Campaign

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Santa’s Sleigh in Honda’s Holiday Campaign

Automaker Honda has launched a holiday video highlighting the company’s safety and driver assistive technologies. The two-minute animated video imagines a safer sleigh for Santa powered by Honda’s advanced technologies like Forward Collision Warning, Lane Departure Warning and a rearview camera assuring Santa a safe and timely arrival as the children of the world eagerly [...]