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Heineken’s “Dance More, Drink Slow” Campaign

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Heineken’s “Dance More, Drink Slow” Campaign

Beer brand Heineken launched Monday ‘Dance More, Drink Slow,’ a partnership with Dutch DJ Armin van Buuren to make moderate consumption aspirational. The movement, socialized as #DMDS, is the natural progression of Heineken’s belief that one should always be ready to maximize what the night brings. The movement is brought to life through “The Experiment,” [...]

David Beckham Bodywear Campaign for Super Bowl

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David Beckham Bodywear Campaign for Super Bowl

H&M, Hennes & Mauritz AB (H&M) announces its return to the Super Bowl with a new David Beckham Bodywear campaign. In anticipation of the commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store, says the company. H&M will unveil a 30-second David Beckham TV spot featuring technology [...]

MBNA Launches New TV Ad Campaign

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MBNA Launches New TV Ad Campaign

MBNA Limited, a wholly owned subsidiary of Bank of America Corporation (NYSE: BAC), has launched a new TV advertising campaign, entitled ‘Seasons’. The campaign, which consists of a 30-second TV spot, focuses on MBNA’s longest balance transfer credit card, which offers eligible new customers zero percent interest on balance transfers and money transfers for up [...]

Santa’s Sleigh in Honda’s Holiday Campaign

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Santa’s Sleigh in Honda’s Holiday Campaign

Automaker Honda has launched a holiday video highlighting the company’s safety and driver assistive technologies. The two-minute animated video imagines a safer sleigh for Santa powered by Honda’s advanced technologies like Forward Collision Warning, Lane Departure Warning and a rearview camera assuring Santa a safe and timely arrival as the children of the world eagerly [...]

Widen Your World with Turkish Airlines

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Widen Your World with Turkish Airlines

Turkish Airlines has unveiled a new ad campaign, “Widen Your World,” highlighted with a new commercial featuring global brand ambassadors and international sports megastars Kobe Bryant and Lionel Messi. In the commercial that emphasizes the global network of the airline, Kobe and Messi resume their friendly rivalry by trading “selfies” from exotic locations, such as [...]

Lexus Swarm Film for Global Brand Campaign

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Lexus Swarm Film for Global Brand Campaign

‘Swarm’ is the second project in the Lexus ‘Amazing in Motion’ global brand campaign series. It is the result of a collaboration between Lexus, Director Sam Brown of Rogue Films, and KMel Robotics. ‘Swarm’ takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings and locations. The result [...]

Selena Gomez to Kick Off Salvation Army Campaign

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Selena Gomez to Kick Off Salvation Army Campaign

Actress and multi-platinum recording artist Selena Gomez will perform LIVE at AT&T Stadium during halftime of the Dallas Cowboys game against the Oakland Raiders on Thanksgiving Day, Nov. 28, which kicks off The Salvation Army’s annual Red Kettle Campaign. The halftime performance marks the 17th year the Dallas Cowboys have partnered with The Salvation Army [...]

AHF Launches ‘Stop L.A. Corruption’ Campaign

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AHF Launches ‘Stop L.A. Corruption’ Campaign

Health and public policy advocates from AIDS Healthcare Foundation (AHF) will unveil ‘Stop L.A. Corruption’ campaign. According to AHF, it is a new advocacy and awareness campaign highlighting the profound failures of Los Angeles County and its key elected and appointed officials in carrying out their sworn duties to serve and protect the nearly 10 [...]

Kia Optima Ad Campaign: The Griffin Force

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Kia Optima Ad Campaign: The Griffin Force

Making it a three-peat, basketball superstar and global brand ambassador Blake Griffin is back. And this time he’s brought along a cape and a sidekick – funnyman Jack McBrayer – to hit the streets as “The Griffin Force.” It’s a series of eight new television commercials for Kia’s Optima midsize sedan. The campaign, which continues [...]

Las Vegas Says What Happens Here, Stays Here

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Las Vegas Says What Happens Here, Stays Here

Las Vegas is a top vacation destination built on the principle of adult freedom, and no other tagline encapsulates this mentality better than the destination’s “What happens here, stays here” advertising campaign. This year marks the 10th anniversary of this campaign, and this Monday Las Vegas unveiled a reimagined take on the pop culture-entrenched slogan [...]

Ally Bank Ad Campaign Targets Skeptics

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Ally Bank Ad Campaign Targets Skeptics

Ally Bank, the direct banking subsidiary of Ally Financial Inc., launched a new advertising campaign Monday. It highlights its customer service approach and the ease of banking with Ally. The latest ads illustrate Ally Bank’s understanding of innate consumer skepticism when it comes to banking, in general, and aim to debunk common misconceptions consumers may [...]

Hamsters Star in Kia Motors’ Campaign for Soul

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Hamsters Star in Kia Motors’ Campaign for Soul

Since bursting on the scene in 2009, Kia Motors America’s (KMA) portly, brightly clothed hamsters have had their paws on the pulse of pop culture and become some of the most-watched advertising icons of all time, says KMA. Nearly five years later, according to the company, the hamsters have slimmed down and slicked their hair [...]