Toyota Announces Tiny Football League Winners

Toyota has announced the nine winning teams in the Tiny Football League (TFL), an initiative that prompted Pee Wee football teams in the U.S. to demonstrate their commitment to key Toyota values for a chance to win a donation from the automaker, during Saturday’s NBC NFL playoff broadcasts.

The nine winning teams beat out more than 600 entries in the contest. Eight of the teams, which were selected by a panel of judges, will each receive a $5,000 donation, while the TFL Fan Champion, as determined by popular vote, will receive the $10,000 grand prize.

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“We wanted to spotlight kids who demonstrate key Toyota values both on and off the field in a fun, unexpected way,” said Tim Morrison, corporate manager of marketing communications, Toyota Motor Sales, U.S.A., Inc.

“We also hoped that the Tiny Football League would inspire adults to get involved with Pee Wee football, further nurturing and developing the values of teamwork, constant improvement and determination within these young athletes.”

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Nearly 18,000 votes were cast in the contest, and the public crowned the Saddleback Valley Wolverines from California as the TFL Fan Champion.

The Wolverines’ collaborative spirit, dedication and strong sense of respect enabled the team to overcome adversity and constantly improve throughout the 2010 season, says Toyota.

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The other winning teams—two from each of the four TFL regions—include:

  • Northeast: Elizabeth Packers, New Jersey
  • Northeast: Fort Drum Mountaineers, New York
  • West: Williams Bengals, Arizona
  • West: Southern Marin Broncos, California
  • Midwest: JustUs Warriors, Michigan
  • Midwest: Wilmington Hurricane Bantams, Ohio
  • South: West Augustine Yellow Jackets, Florida
  • South: Lexington Colts, Mississippi

According to the company, the Tiny Football League provided Toyota an opportunity to give back to the community through its Sunday Night Football sponsorship.

The campaign showcased several Pee Wee football teams during NBC’s Sunday Night Football halftime programming through a series of 20 humorous, light-hearted TFL vignettes that began Sept. 9, 2010.

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The vignettes drove traffic to a site hosted on and the Toyota Facebook page, where coaches and league officials were invited to submit their team for a chance to win a donation from Toyota.

Teams were encouraged to submit a photo and explain how they uphold Toyota values of teamwork, constant improvement and determination. Deadline for submissions was Nov. 9, 2010.

Toyota made the announcement Sunday, Jan. 9.

Photo courtesy: Toyota

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Rakesh Raman

  • Natasha C.

    I LOVED watching the tiny football league. It was great to see young people playing football. I would really really REALLY like to see this return for the 2011-2012 season. Please make this happen. It is inspiring for young people to see themselves (and others their age) on “highlight reels. Plus, the commentary was really clever, cute, and fun. I really like the one where the pointed out the female player. Very cute!!

  • Charlean Williams

    Are you going to have the Tiny Football League for this year? We did not get a chance to register last year but we would love to have more information on how we should register our youth team for the 2011 season.