While Facebook games are considered to be the worst time-wasters for millions of gamers across the world, here comes an opportunity for such gamers to turn their wasteful passion to some meaningful pursuit.
More than 7.5 million players of the Facebook game “Car Town” can simultaneously expand their virtual vehicle collections and make a donation to the Japan earthquake and Pacific tsunami relief by completing an in-game purchase of a new limited-edition red and white Red Cross ambulance.
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Car Town creator Cie Games (www.CieGames.com), a leading developer of online social games, will donate 100 percent of the proceeds from sales of the virtual emergency vehicle to the American Red Cross and its Japan disaster relief efforts.
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“Our hearts go out to the people of Japan,” said Dennis Suggs, chief creative officer of Cie Games. “The Car Town Red Cross program is an easy way for Car Town players all over the world to contribute to the relief effort.”
Facebook users who play Car Town can collect and customize virtual cars, build their dream garage and help friends do the same, and race each other to earn points and bragging rights. Players perform jobs to earn in-game currency and experience points.
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Donations to the American Red Cross will be made in two ways. The first donation is generated with the purchase of the Red Cross ambulance. Once players own the new vehicle, they can send their Red Cross ambulance on an in-game mission called “Help Japan” to make further donations.
One hundred percent of the money raised will be donated to the Japan earthquake and Pacific tsunami relief.
Cie Games made this announcement today, March 21.