India’s Ministry of Urban Development has decided to launch an ‘Asli Tarakki (real development)’ campaign in the six cities of the National Capital Region (NCR) Delhi.
It was stated today that 450 select youth with communication skills and leadership qualities will lead the campaign to promote awareness about the need for sanitation.
The Ministry today signed a Memorandum of Understanding (MoU) with Nehru Yuvak Kendra (NYK) in the presence of Minister of Urban Development M.Venkaiah Naidu and Minister of State for Urban Development Rao Inderjit Singh.
The MoU was signed by Praveen Prakash, Joint Secretary on behalf of the Ministry and Major General Dilawar Singh, Director General of Nehru Yuvak Kendra. Rajiv Gupta, Secretary (Youth Affairs) was also present on the occasion.
As per the MoU, NYK will deploy 50 educated youth for 52 days in each of the five municipal areas of Delhi (NDMC, NMCD, SMCD, EMCD and Delhi Cantonment), Faridabad, Gurgaon, Ghaziabad and Noida for a mass awareness movement for successful implementation of Swachh Bharat Mission.
The youth will be selected during a two day orientation workshop and will be given further training to undertake awareness and motivational campaigns through elocution, cultural performances, nukkad nataks, etc.
Moreover, 450 youth will be engaged to spread the message of ‘Asli Tarakki’ to suggest that having and using toilet should be a priority. They will encourage citizens to give feedback on different components of ‘Swachh Survekshan-2017’ launched earlier this month.
Four chariots will be deployed in each of the nine municipal areas with banners and posters on sanitation, public address system for addressing people on key issues with facilities for showing audio-visual films and for distribution of IEC (information, education, communication) material. The select youth would also use social media extensively.
The Ministry would enable a dedicated page on Swachh Bharat Urban portal for weekly uploading of activities and furnishing information on number of citizens reached out, activities, etc.
Under the Rs. 4.70 crore pilot youth engagement project, a total of 23,400 man-days would be spent promoting Swachh Bharat Mission objectives in urban areas.
This youth engagement will be launched after completion of preparatory work like organizing workshop, selection of youth, fabrication of chariots, and so on.
Photos by Rakesh Raman